BizFACTZ Averages 95% Email Address Accuracy

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In averaging the results across all customers using BizFACTZ for B2B marketing data with email address, BizFACTZ consistently maintains 94-96% accuracy rate of email address data.

BizFACTZ

In looking at campaign results across all customers, the majority of our customers are experiencing only a 2-4% hard bounce rate -- and that even surprised us!"

OMI announced today that in analyzing the results across all customers using their business-to-business marketing data portal -- BizFACTZ-- results to date show that the email address data consistently averages 95%+ accuracy.

Paula Chiocchi, President and CEO of OMI, stated: "This level of accuracy is virtually unheard of in the email marketing data industry." Chiocchi also commented on customer feedback reporting that those using BizFACTZ data continue to enjoy extremely low hard-bounce rates and excellent campaign results when ordering from the self-service platform.

"We knew that our technology and data updating methodology would make the portal one of the best and most accurate in the industry, and fully expected accuracy rates to maintain 90% or better. In looking at campaign results across all of our BizFACTZ customers, the majority of them are experiencing only a 2-4% hard bounce rate -- and that even surprised us!"

BizFACTZ allows business-to-business marketers to enter in their exact target segments (based on industry, geography and business size, etc.) , run counts and purchase the data via the secure portal. Once a user buys the data, they can quickly download it for use in multi-channel marketing campaigns (direct mail, telemarketing and email). Users simply register and begin defining their ideal customer segments. They can then check out with a credit card and download the data in their desired format -- email address included -- within minutes.

"As we continue to get user feedback, we are adjusting the portal to be as user-friendly as possible," Nancy Arter, VP of Marketing commented. "Because we launched the platform with introductory offers, we have seen some excellent usage and have received some great feedback. We feed all customer suggestions back to the development team so that changes can be made to the platform so that it is as easy as possible to use."

Businesses can view the portal and register at http://www.BizFACTZ.com. The site contains a full user guide, along with frequently asked questions (FAQ) to guide each user through the platform.

About OMI: OMI compiles both business and consumer multi-channel marketing data. As an original compiler, we have put both technology and processes in place to ensure our users of the most accurate data in the industry. Originally focused on email data only, OMI has now partnered with the premier offline data compiler and has created databases for use in direct mail, telemarketing and email campaigns -- along with full consumer and business demographics.

About BizFACTZ: BizFACTZ is an online data portal containing information on approximately 30 million businesses and 60 million contacts. The portal includes all business selects such as SIC Code, Geography, Business Size and Type along with the full contact information. BizFACTZ was created for all-sized businesses who market to other businesses. The minimum order size is $25 -- making it cost-effective for any business trying to grow their customer base.

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Nancy Arter
Outward Media
310 274 5312 6
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