Now, we’ve removed the challenges of cross selling and agent training and are enabling companies with contact centers to generate revenue and create relevant partnerships in the process. It’s a clear win-win for our customers.
Redwood City, CA (PRWEB) August 21, 2012
SalesPortal (http://www.salesportal.com), the first partnership marketing network for enterprises with contact centers, today announced it has appointed Carol Snell as its executive director. Snell has deep executive experience in high-growth, venture-funded companies delivering leading-edge customer service solutions.
SalesPortal enables companies with contact centers to present their customers with relevant offers from marketing partners at the end of sales and service calls, generating new revenue streams in the process. Interested customers are live-transferred to the partnering companies, providing these partners with a new low-cost, high-quality customer acquisition channel. SalesPortal is a cloud-based solution with the functionality to match up partner companies, create and manage campaigns, present relevant end-of-call offers to the agent desktop and transfer calls to partners’ contact centers.
Snell has been an advisor to SalesPortal for nearly two years and has now expanded her role to include broader management responsibilities that support the company’s growth into large enterprise markets.
“Carol’s tremendous understanding of emerging companies and her deep experience in the contact center industry will be an invaluable asset to SalesPortal in her expanded role as we continue to grow,” said Saurabh Khetrapal, co-founder and CEO of SalesPortal. “Her knowledge complements the depth of the leadership team she has helped assemble. She will continue to help us shape the direction of the company as we service larger enterprise accounts.”
Snell has a broad range of experience that includes venture financing, refining market direction for technology-focused businesses, building management teams and establishing strategic alliances. Her career highlights include co-founding Aspect Communications and being CEO of two early-stage startups, executive of a global communications company and board chairman for venture-backed startups. She received her bachelor’s degree from the University of North Carolina and an executive master’s of business administration degree from Stanford University.
“We’ve been able to attract a lot of great talent to the SalesPortal team, and I am very bullish about the company’s success,” said Snell. “We are laser focused on building relevant marketing partnerships and solving key problems that the contact center industry has not ever been able to cost effectively solve. Now, we’ve removed the challenges of cross selling and agent training and are enabling companies with contact centers to generate revenue and create relevant partnerships in the process. It’s a clear win-win for our customers.”
SalesPortal is the first partnership marketing network for enterprises with contact centers. The patented cloud-based technology enables companies to engage customers with relevant end-of-call offers in sales and service contact centers. Leading global brands use the platform as a core component of their customer engagement and customer acquisition strategies. Marketing and contact center executives adopt SalesPortal as an incremental revenue source and an extension of existing marketing partnership programs. SalesPortal has been recognized for its innovation by a number of organizations, including the Red Herring Top 100 Americas Award, the Direct Marketing Association Innovation Award and the ATA Technovation Award. For more information, visit http://www.salesportal.com.