The industry’s earnings are highly susceptible to employers hiring or firing staff
Melbourne, Australia (PRWEB) August 22, 2012
The Online Recruitment Sites industry's fortunes are dependent on business sentiment. While the migration from print to digital advertisement is the primary reason for most of this growth, the industry's earnings are susceptible to employer's intentions to hire and fire. Thus, industry revenue has exhibited a high level of volatility over the years. From growth that exceeded 50% (prior to 2006-07), revenue declined 15% in the space of five years. According to IBISWorld industry analyst, Ee Jen Lee, “due to the industry's sensitivity to demand for job advertisements, the industry is expected to grow an annualised 6.8% over the five years through 2012-13 to reach $383.3 million”.
While companies operating in a growth industry may reap the benefits of innovating quickly, the profitability of the industry means that the Online Recruitment Sites industry receives a lot of attention from interested newcomers. Industry participants from the print media industry especially pose an increasing threat to Seek's dominance. While their rise may not be as illustrious as Seek's, the foray into online recruitment is typically viewed as a defensive measure. Lee adds, “with print job advertisements falling, these companies are in the market to cross-sell their own products”. By leveraging on their existing connections with clients, they can prevent other players from wrestling away market share in the job advertisement market. Prospective entrants are likely to be discouraged however by the high level of Market share concentration, and the dominance of Seek. The industry’s other major players include News Australia Holdings Pty Limited and Fairfax Media Limited. However, there is room for niche operators, where the skills and target market is more narrow.
Over the next five years, Online Recruitment Sites industry revenue is forecast to grow at a lower rate. The lower growth is due to higher unemployment rate that has been forecast over the same period. Ongoing structural change in the economy means that several sectors, particularly retail, will continue to downsize. The threat of lower profit margins in the finance and insurance industries means further consolidation and offshoring of work. Consequently, the number of job advertisements is expected to grow, albeit at a slower rate, over the next five years.
For more information, visit IBISWorld’s Online Recruitment Sites report in Australia industry page.
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IBISWorld industry Report Key Topics
Online recruitment websites charge employers to list job openings. Firms also maintain databases of resumes that employers can search for a fee.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
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