Facebook Expanding Reach of Promoted Posts

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Facebook have just announced they are expanding the reach of promoted posts and Samuel Junghenn of Think Big Online calls this a big win for businesses.

Recently we’ve been working with clients who have split their budget across traditional Facebook Ads and Promoted Posts. In the tests we’ve been running the promoted posts have achieved great results for the business.

Facebook have just announced they are expanding the reach of promoted posts and Samuel Junghenn of Think Big Online calls this a big win for businesses.

“Recently we’ve been working with clients who have split their budget across traditional Facebook Ads and Promoted Posts. In the tests we’ve been running the promoted posts have achieved great results for the business.” Says Samuel Junghenn owner of Think Big Online.

The announcement by Facebook means that Facebook Page owners will be able to promote posts, which can be seen by more than just their fans. This will mean the promoted posts will have a greater reach and could result in stronger community and fan page growth.

A Facebook spokeswoman confirmed the rollout. "This is a small test and we're constantly gathering feedback from people on how to improve our ad experience," she said.

“This is exciting new for business owners, it’s a new way of attracting fans and customers to your page. By having the user engage directly with a post it should help encourage community participation. We’re excited to see the announcement and start testing it with our clients. We’ve already seen strong results from promoted posts and this should only add to it.” Says Samuel Junghenn owner of Think Big Online.

This is another Advertising change announced by Facebook in the space of a few months, which can be confusing for business owners. Business owners seeking to see how this affects their business or how they can benefit from it should register for a free [social media strategy session with Think Big Online.

To register for a free Social Media strategy session simply visit: [http://www.thinkbigonline.com/social-media-strategy/

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Alisa Phanchalad