ACCC Cracks Down on Facebook Comments

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The Australian Competition and Consumer Commission (ACCC) has advised large companies to remove offensive materials from their Facebook pages within 24 hours of it being posted or risk being fined. Samuel Junghenn owner of Think Big Online says this is a major change for businesses and they now need to be more careful with their Facebook presence.

The Australian Competition and Consumer Commission (ACCC) has advised large companies to remove offensive materials from their Facebook pages within 24 hours of it being posted or risk being fined. Samuel Junghenn owner of Think Big Online says this is a major change for businesses and they now need to be more careful with their Facebook presence.

The ACCC crackdown comes after the Advertising Standards Bureau deemed that comments on Facebook pages were advertisements, making them subject to industry standards and codes of ethics.

“Simply put, if someone posts a slanderous or racial comment on your page, then you as a business are responsible for that comment. You must remove it or risk the ramifications of that negative comment.” Says Samuel Junghenn owner of Think Big Online.

For business owners who have a Facebook Fan Page but rarely update it or manage it they will now be forced to become more active.

“We’ve had a few calls from business owners who are panicking about this ruling. Obviously a good Facebook presence is one that’s actively maintained and this ruling is just another reason to start actively managing your community.”

“Community management isn’t hard and it can be outsourced to Digital Marketing companies like ours. Hopefully this ruling will make Business Owners think more pro-actively about their social media presence.” Says Samuel Junghenn owner of Think Big Online.

In response to this ruling Think Big Online are offering free social media strategy reviews where they can help you devise a strategy to effectively manage your social media presence.

To register for a free Social Media strategy session simply visit: http://www.thinkbigonline.com/social-media-strategy/

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Alisa Phanchalad