I have spoken at or attended more than twenty international healthcare and medical travel conferences and exhibitions over the last five years.... and I’m usually the only Brit there.
(PRWEB UK) 21 August 2012
If you are following up today’s story on NHS hospitals being encouraged to expand overseas, you may be interested in the following comment from Keith Pollard, Managing Director of Treatment Abroad and The International Medical Travel Journal who has worked in the sphere of medical tourism (both inbound to the UK and outbound from the UK) for many years.
Keith is available to discuss the issues raised by this story including the internationalisation of healthcare, the growth in international patient flows that UK healthcare providers are failing to capitalise on and why no one in the UK government or NHS seems willing to be proactive about helping NHS and private providers sell their services overseas.
Commenting on today’s news that NHS hospitals are to be encouraged to expand overseas to make money, Keith Pollard, Managing Director of independent medical tourism resource treatmentabroad.com says:
“This is absolutely the right move for the NHS and something I’ve been advocating for years – it’s just a amazing that it’s taken something like the Opening Ceremony of the Olympics to make people realise what a strong brand the NHS is and how it could be used to generate funds to boost services here in the UK.
“The UK healthcare system does a poor job of marketing itself overseas. I have spoken at or attended more than twenty international healthcare and medical travel conferences and exhibitions over the last five years.... and I’m usually the only Brit there. There is little promotion of the UK as a medical travel destination let alone any effort to export our expertise to developing healthcare markets. London is one of the world’s top destinations for medical travel and yet little is done to promote our services and expertise. Our traditional competitors in the medical travel sector such as the USA and Germany out-market us, and new players such as Turkey, India and Jordan are targeting our established markets.
“We’re working to establish a UK pavilion at next year’s International Medical Travel Exhibition and Conference in Monaco, which would be the first time the UK has ever had such an opportunity. This would be ideal for both NHS and private healthcare providers to promote their services to healthcare providers and patients around the world.
“We’ve contacted both the Mayor of London’s office and UK Tourism as their respective constituents have so much to gain but neither organisation has yet bought into the concept of promoting the “best of British” healthcare.. Hopefully today’s initiative announcement will help change that.”
For all interview requests please contact Keith Pollard on 07710 229102 or Steve Bustin at Vada Media on 07803 729