LeadingResponse Expands Leadership Team

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Positioning itself for rapid growth, names Mallin Executive Chairman; Gessner COO/CFO.

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The additions of Ed Mallin and Judy Gessner to our leadership team will prove invaluable as we work together to build LeadingResponse into a marketing services company like no other.

LeadingResponse, LLC today announced that Ed Mallin has joined the company as Executive Chairman and Judy Gessner has been appointed Chief Operating Officer and Chief Financial Officer.

Ed Mallin, Executive Chairman, LeadingResponse, LLC
Ed's career spans over 27 years of experience and executive leadership in the Direct Marketing, Information Technology and Database Services industry providing sales and marketing solutions to businesses. He entered the industry in 1984 as a Partner and President of Compilers Plus a leading Direct Mail firm in N.Y. In 1990, Infogroup (then, Infousa) acquired Compilers plus where Ed served as a corporate officer, Executive Vice President and Group President for Infogroup for 20 years. Ed serves as an Operating Partner in the Direct Marketing Sector for Huron Capital Partners, LLC and has a seat on the Board of Directors of LeadingResponse. Ed graduated from the University of Bridgeport and N.Y.U. Graduate School.

"In my expanded role as Executive Chairman I look forward to working closely with our subsidiary management teams to help build Leading Response, our flagship brand, into an industry leader in the Marketing Services space. I am excited about our growing portfolio of companies like RME (Response. Marketing. Excellence.) and IMS (Integrated Marketing Solutions), and the expanded services we can provide to our rapidly expanding customer base."

“To say we’re fortunate to have Ed on our Executive Leadership team is an understatement,” said Jim Lyons, CEO of LeadingResponse. “His twenty-eight years of experience in the Direct Marketing industry, especially in the area of acquisitions, will prove invaluable as we work together to build LeadingResponse into a marketing services company like no other.”

Judy Gessner, Chief Operating Officer/Chief Financial Officer, LeadingResponse, LLC
Judy previously served as Chief Operating Officer, List Services at Infogroup and brings more than fifteen years of executive experience to the company. She will oversee corporate finance, accounting, Information Technology and production functions, and will report to LeadingResponse Chief Executive Officer, Jim Lyons.

"Judy’s demonstrated track record as a successful company CFO and hands on business experience made her the perfect candidate to step into this important role on our management team," Lyons said. "We're excited to have found a seasoned veteran who is eager to help scale a fast growing company like ours – especially when it comes to integrating potential partnerships and acquisitions," Lyons continued.

Prior to joining Infogroup, Judy was the Senior Vice President, Finance and Administration for OpenCell Corp., a high technology start-up. She started her career as an auditor and moved to Lockheed Martin where she held various positions in finance.

She holds a B.S. degree in Accounting from Southern New Hampshire University, received her CPA in the state of New Hampshire and is a member of the American Institute of Certified Public Accountants.

About LeadingResponse LLC
LeadingResponse is a unique marketing services holding company that, through its family of subsidiary companies, brings together strong, innovative customer acquisition solutions across industries.         

LeadingResponse is headquartered in Stamford, CT and has offices in Tampa and Dallas. For more information, visit http://www.leadingresponse.com.


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Barry Gardner
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