NPI Helps Balshi MD Make Critical Connections at ECRM Health & Beauty Events

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Balshi MD, a company that offers a highly effective line of skin care products, had a great deal of success at the recent Efficient Collaborative Retail Marketing (ECRM) health and beauty events in Las Vegas.

By working with leading nutraceutical and cosmoceutical firm Nutritional Products International (NPI), Balshi MD gained exposure to many of the top retailers and distributors in the United States. The company was represented at the events by Jeff Fernandez, Director of Global Sales for NPI.

“We were extremely pleased with the exposure our brand received at the recent ECRM events, all as a result of Mr. Fernandez’s strong connections with major industry players,” said Dr. Thomas Balshi, President of Balshi MD. “This is another great example of the team at NPI really coming through and working tirelessly on behalf of our company.”

Balshi MD ( offers awide range of products to help people maintain optimal health, prevent deterioration and improve the condition of their skin. The company leverages the latest advancements in science and technology—paired with the best that nature has to offer—to help its customers feel their best from the inside out. Its products include cleansers, toners, exfoliants, serums, masks, brighteners, body care items, moisturizers and more.

Fernandez has years of experience in retail distribution and merchandising, and has worked regularly with such high-profile organizations like Wal-Mart and At the ERCM events in July, he made a number of presentations to retailers and distributors who showed high levels of interest in the Balshi MD line.

NPI ( is one of the world's leading nutraceutical companies, providing sales and distribution services for worldwide brands. It specializes in working with key buyers to offer a fast track to the American market.

“We were very pleased to represent Balshi MD at the recent ERCM events, leveraging our expertise and connections to make some very critical presentations,” said Mitch Gould, CEO of NPI. “We never miss an opportunity to showcase our clients’ products to the buyers who will get them in front of consumers. That’s why our clients turn to us for the best in product distribution services.”

The ECRM events included the Skin, Cosmetics & Fragrances EPPS, a four-day conference that featured retailers across all channels. The Prestige BeautyCare EPPS immediately followed, which included products in the categories of cosmetics, bath, fragrance, hair care, natural/organic and skin care.

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Brian Gould
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