Thanks to the Internet, every firm can be its own publishing platform
Washington D.C. (PRWEB) August 22, 2012
Developing compelling, thought-leadership content has become the cornerstone of a successful marketing plan. Thanks to the Internet, every firm can be its own publishing platform, posting and repurposing its content across a network of websites, blogs, social media and e-newsletters.
On Sept. 21, Jaffe PR's Keith Ecker will share his content strategy expertise at the 2012 LMASE Mini-Conference on Content Marketing in Orlando. Ecker will discuss how attorneys can transform their industry knowledge into engaging content and how law firm marketers can leverage this content across a variety of channels -- a strategy known as Legal Brand Journalism.