Colle Online Farmers Market Supports an Article Discussing Wegmans Food Market, a Thriving Organic Farm Business

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Colle farmers market community commends an article published in Rochester: Your News Now regarding the staff at Wegmans Food Market and their five years of organic farming success.

August 23rd, Colle, a farmers market community supports an article released for Rochester: Your News Now which discusses the success of Wegmans Food Market and how they have expanded and improved their organic farm for the past five years.

The article states that Wegmans Food Market, stretching for fifty acres, runs beside the shores of the Canandaigua Lake in New York. The farm functions without the use of pesticides or artificial fertilizers. The article quotes Wegmans CEO, Danny Wegman who affirms, “One of the biggest challenges when you don't use pesticides is weeding. It’s a killer literally in terms of backaches. Tremendous amount of work.” The article explains that the main priorities at Wegmans farm are to improve the quality of the soil and find new recipes for compost.

The article professes that Wegemans continues to work through the challenges of organic farming. Colle, an online farmers market community, understands the struggles of organic farmers and have created a community in which organic farmers can grow their local businesses with help from the Colle platform. Colle applauds the staff at Wegmans’ farm for all of their hard work and determination.

In addition, the organic farm has adopted several methods from the organic community like companion planting, drip irrigation, and cover cropping. According to Wegman, “The main thing we're trying to do is really make great tasting produce so people consume more, and we think that if people consume more produce, they'll be healthier and have a better life and again that's what our mission is at Wegmans.”

Colle is an E-Commerce enabled farmers market community that is passionate about sustainable consumption and responsible conservation. The Colle movement is dedicated to connecting natural product vendors, organic farmers, and all consumers who live an organic and natural lifestyle with the ultimate goal of creating more sustainable farming and consumerism.


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Scott Darrohn
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