Valedictorian Denied Diploma after Graduation Speech Proves Importance of Word Choice in YouTube Marketing

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RCBryan and Associates launches YouTube Marketing option for companies looking to promote their business, but everyone will be choosing their words wisely based on the post-speech consequences for one high school graduate.

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YouTube optimization is a hugely popular service, as it offers companies the chance to rank at the top of search engine results.

The importance of selecting the right key words to use for a YouTube marketing campaign has never been more apparent than after the consequences delivered to Kaitlin Nootbaar, an Oklahoma high school valedictorian. According to ABC News story "Oklahoma Valedictorian Denied Diploma After Using 'Hell' in Her Speech" Monday August 20, when giving her graduation speech, Nootbaar said “how the hell should I know?” in regards to what she wants to do after graduation. Because of the profanity, Prague High School is denying the 4.0 grade point average student her diploma. This event directly affects the work that RCBryan and Associates does, as companies need to avoid making the same mistake Nootbaar did-- having the right firm to handle a company's YouTube marketing campaign can make all the difference in preventing them from making a blunder. If one word can cost a valedictorian her diploma—consider the impact a poor word choice could have on the effect of a YouTube video for a company.

Word choice in the message of a YouTube video is obviously important—this forms the foundation for what the company is trying to communicate to their audience. The type of video a company chooses to use, whether it be a How-To Tutorial style video or a straight sales pitch, will affect the types of words chosen greatly. Beyond this, using key words that will stick in the viewer’s head is important for creating a brand identity for the company creating the video. Keywords also contribute to the effectiveness of the video, because if used correctly, it can help with the optimization process.

RCBryan and Associates, inspired by the Nootbaar story, wants to help small business owners and entrepreneurs with their YouTube marketing campaigns. RCBryan and Associates is releasing a YouTube marketing option as part of the internet marketing services or as a stand-alone service. This package is focused on optimizing YouTube videos to make them rank at the top of search engine result pages. Through this YouTube optimization service, companies can make sure their videos will be visible to potential customers searching for their products and services. Part of this process is a keyword selection, which as shown by the consequences Nootbaar is facing for her graduation speech profanity, can be very important. For this reason it is best to let a professional handle the YouTube marketing services a company may require, including keyword selection.

Although small business owners will not lose their diplomas if they make a wrong word selection in a YouTube video, they may lose something else important to them—potential profits. The valedictorian who swore in her graduation speech taught all companies a valuable lesson on the importance of word choice when communicating. In order to make sure YouTube marketing is executed correctly and without blunders like Nootbaar made, it is important to contact a professional internet marketing specialist, like the staff at RCBryan and Associates. In order to achieve YouTube marketing success through YouTube optimization, companies can contact RCBryan and Associates at 888-722-7926 or get more information at their website:

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