Get Social with Job Candidates: Recruiters Need Skills to Source Talent on Social Media

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Over the past 90 days, more than 2,700 online job ads for Recruiters have required social media skills, growing 40% year-over-year, according to WANTED Analytics™.

Over the past 90 days, more than 2,700 job ads were available that called for Recruiters to have social media skills and experience in the United States, according to WANTED Analytics™ (, the leading source of real-time business intelligence for the talent marketplace. Posting jobs and connecting with potential candidates through social media platforms is seen as a way to attract and build relationships with top talent. As companies integrate social media with more business processes, hiring demand reached a new all-time high, now up 40% year-over-year compared to the same time period in 2011 and more than 191% from 2 years ago.

Recruiters are also commonly required to have knowledge of other tools and technologies, especially when they will be sourcing candidates for technical jobs and are often required to have experience in those fields. Some of these requirements include:

1. Microsoft Office
2. Applicant tracking software (ATS)
3. Time management
4. Microsoft PowerPoint
5. Project Management
6. Negotiation skills
7. Microsoft Word
8. Oracle HRIS
9. Business development
10. Software development

Recruiters with social media skills are most frequently recruited for jobs located in New York City, Chicago, Washington (DC), Boston, and Los Angeles. While employers in New York placed the highest number of job ads for this talent pool, one of the highest year-over-year growth areas was actually seen in Los Angeles where demand grew more than 73% in the past 90 days compared to the same time period in 2011. The second highest growth was seen in Boston, up 62% versus last year.

As hiring demand continues, a limited talent supply of potential candidates with proven social media experience will create challenges for employers. According to the Hiring Scale™, employers across the United States spend an average of 5 weeks advertising jobs and sourcing candidates for recruiting jobs that require social media skills. Each location will, however, experience a varying degree of difficulty when sourcing. Companies in San Francisco, CA and Minneapolis, MN are currently experiencing some of the most challenging overall recruiting conditions. Fierce competition has emerged as more employers are looking to fill jobs in these areas than the local talent supply can support. In San Francisco and Minneapolis, the average posting period is 6 weeks, meaning it is likely to take 1 week longer to fill social media recruiting positions than on average across the United States.

In comparison, the Hiring Scale also shows that the best markets for recruiting these skills are Rochester, NY and Milwaukee, WI. Lower hiring demand in these areas, coupled with larger talent supply, means that Recruiters are likely to fill open recruiting jobs that require social media skills faster than average.

The Hiring Scale measures conditions in local job markets by comparing hiring demand and labor supply. The Hiring Scale is part of the WANTED Analytics platform that offers business intelligence for the talent marketplace.

To see additional charts and detail, please visit

The Hiring Scale is available at

About WANTED Analytics™

WANTED Analytics™ helps recruiting organizations make better decisions faster with real-time business intelligence on jobs, employers, and talent. Analytics brings together, for the first time, years of hiring demand and talent supply data to create a true talent intelligence platform for hard-to-fill positions.

Clients in the staffing, HR, RPO, media, and government sectors use WANTED Analytics™ to find sales leads, analyze employment trends, gather competitive intelligence, forecast economic conditions, and source hard-to-fill positions.

About WANTED Technologies Corporation

WANTED Technologies (TSX-V:WAN) provides real-time business intelligence for the talent marketplace. Founded in 1999, the company’s headquarters are in Quebec City, Canada, and it maintains a US-based subsidiary with primary offices in New York City. WANTED began collecting detailed Hiring Demand data in June 2005, and currently maintains a database of more than 700 million unique job listings. For more information or to sample WANTED’s services, visit

WANTED is also the exclusive data provider for The Conference Board Help Wanted OnLine Data Series®, the monthly economic indicator of Hiring Demand in the United States.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release. Any statement that appears prospective shall not be interpreted as such.


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Abby Lombardi

Martin Auclair
WANTED Technologies
418-523-6663 337
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