Denver, Colorado (PRWEB) August 23, 2012
InternetReputation.com, an online reputation management company with a proven track record of helping clients protect and defend their online personas and reputations, was recently profiled on the prominent Blogging24H.com website. Here, the author suggests that the success of InternetReputation.com can be laid directly at the feet of the customized approach that the company provides to all clients who need help.
There's no question that online reputation management has become a hot topic for people in a variety of different industries. For example, a recent article in the Aesthetic Surgery Journal suggests that surgeons need to manage their reputations in order to keep their businesses moving forward, and if these professionals do not do so, their clients will take over the reputation management work for them. Similarly, a study by Weber Shandwick found that 96 percent of consumers took "some kind of action" when they learned that a product they like is made by a company with whom they have a poor relationship. In fact, 40 percent stopped buying the product. In other words, an online reputation could destroy sales, even if the consumer likes the product.
Companies who wish to ensure that they do not lose customers due to a poor reputation may hire an online reputation management company for help, but there are some pitfalls to watch for. Some companies use SEO techniques, meaning they stuff articles full of specific keywords and then place these articles on multiple sites, including kick-back sites that back link to the author's original posting. Other companies claim to have a "special relationship" with Google, the world's top search engine, and that they can suppress articles due to their stellar relationship. The idea here is that the articles these companies make will rank higher on search results, and therefore suppress the negative information available online. Unfortunately, according to Google, there are no such special relationships available, and companies that back-link and otherwise try to game the Google ranking system may be removed from Google altogether, meaning that clients could be paying for services that do not help them in any way. The articles they paid for might never appear on Google results.
Similarly, some online reputation companies ask clients to monitor their own reputations online, and then send in requests for specific damning information they find. These piecemeal approaches may total up to thousands of dollars, and results can take as long as 90 days to take effect. In that time, the same information could be "scraped," and appear on other sites, which the user would have to point out and pay (again) for removal.
InternetReputation.com is different. In an interview published in Blogging24H.com, a representative says, "Every website listing, every negative review or comment is unique and without a custom approach to each case you can’t be effective. We are probably one of the only, if not the only firm that has actually removed thousands of web pages for our clients. We have been able to do this because we look closely at each case we take on."
InternetReputation.com monitors the online reputation of clients, and then uses proprietary techniques to remove offensive information, bury negative information that cannot be removed and promote positive attributes of clients. All techniques have been proven effective, and the company provides a wide array of reputation management case studies that prove this fact.