BEFUDIOM®, The Mom- Invented Board Game of Idioms and Word Play Lands in Toys "R" Us™ Stores

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Watch out for the new kid on the block, because we’re letting the cat out of the bag.

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Befudiom®, a new board game of idioms perfect for both family and adult game nights, makes its national debut in Toys “R” Us stores. Goliath Games has partnered with Edison Nation to bring this mom-invented product to store shelves and soon into living rooms across the country.

“Befudiom is a smart and clever game, and one we’re excited to get behind,” said David Norman, head of Goliath Games’ U.S. operations. “This game can appeal to a variety of people, from 30 year-olds hosting a party with friends, to a family game night, which is what makes it a ‘no-brainer’ for Goliath Games.”

Other games may be a dime a dozen, but Befudiom will challenge families and friends to guess the meaning of various idioms in this zany game of word play. Think it’s a piece of cake? Lawrenceville, Ga.-based mom Wendy Hampton spent years perfecting the game with her daughter before bringing her concept to a casting call for Season One of Everyday Edisons. Now airing its fourth season, Everyday Edisons is a public television show produced by Edison Nation that showcases product development from behind the curtain, and aims to turn extraordinary ideas from ordinary people into products seen on store shelves.

This game is no flash in the pan; it is a fun and educational game designed by a mom to help her daughter understand the phrases we use on a daily basis. Talk about the icing on the cake, Befudiom is only $19.99 and is available for purchase online at and in Toys “R” Us stores.

Curiosity killed the cat? We don’t think so. For more information, please contact Andrea Simon at andrea(dot)simon(at)edisonnation(dot)com or 704.333.5335, ext. 406.


About Goliath Games
Clever Together - That’s the premise behind Goliath, one of Europe’s best selling toy and game lines that has just landed in America. These interactive games are interesting and challenging for kids and adults alike and never get old. Each game only takes a few minutes to learn and a lifetime to master. Adi Golad started Goliath in 1980 with his passion to bring new toys on the market and now sells over 100 products worldwide. On July 4th, 2008, Goliath opened its US company, Goliath Games, LLC, headed by board game guru David Norman.

About Edison Nation
Edison Nation is a Charlotte, N.C.-based open innovation platform and social community dedicated to finding and licensing consumer-driven innovation. Edison Nation features a dynamic community of inventors and regularly works with leading retailers and manufacturers seeking innovative new product ideas, technology applications, package design and brand names. Clients include Yahoo!, Clorox, General Mills, Colgate-Palmolive, Amazon, Walmart, PetSmart, Bed Bath & Beyond, Lifetime Brands, WestPoint Home, Rawlings, Skil Power Tools and more. For more information, please visit

About Everyday Edisons
Everyday Edisons premiered on PBS in 2007 to educate viewers about what it takes to transform an idea into a product sold on store shelves. Everyday Edisons features ordinary people as their original ideas are transformed into retail-ready products. In addition, Everyday Edisons travels the country for exclusive interviews with leaders from the United States Patent & Trademark Office, senior executives from Amazon, Dyson and more; and even the inventor of Twister or editors from mainstream media. The series’ name honors Thomas Edison, the famed American inventor with virtually no formal education yet was able to secure 1,000 patents. Everyday Edisons is produced by Everyday Edisons, LLC in Charlotte, N.C. For more information and a short trailer of the series, visit For show airdates and times, visit or contact your local public television affiliate.

Edison Nation contact
Andrea Simon
Andrea. Simon(at)edisonnation(dot)com
704.333.5335, ext. 406

Goliath Games contact
Sara Alderman

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Sara Alderman
Goliath Games LLC
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