E-Commerce Is The New face of Consumerism
Sydney, NSW (PRWEB) August 23, 2012
Australia's leading giftware decorator launches online store, Promotional Brands, suppling a wide range of premium promotional products and giftware, all engraved in-house.
"We have over 15 years experience as Australia's leading promotional product decorator," says director, Duncan Bakshmidt as he explains the need for Promotional Brands in today's marketplace.
"With the popularity of social media and the growing rise of consumer purchasing based on peer referrals, it is no secret that the face of consumerism has changed drastically in the last 10 years. The increase in mobile device ownership, internet connectivity and the globalised accessibility to a broader range of products at cheaper prices," says Duncan.
"This all means that people have become a lot more savvy about how they shop and retailers have had to rethink their traditional approaches to maintaining or winning market share."
He continues to explain how "Many have still not accepted the tidal wave shift much in the same way that record companies tried to stem the tide of music piracy too late as a delayed backlash reaction to the changing way people were choosing to consume music. It was this fierce and greedy attempt to tighten the reigns and force people to retain their old-fashioned model rather than acknowledge the shift, that arguably lost the industry millions in potential revenue. In our free enterprise economy, these are the protagonists of the drive to increase taxes and penalise people who find better deals - equal or better quality products in a larger range at better prices - because they find them online, rather than having to provide a better product, greater variety, a better price or a unique service. It is those who provide unique services that will always come away the winners regardless of the undulations in consumer trends..."
Enter Promotional Brands.
Duncan explains, "with over 15 years experience in engraving everything from surgical implements, industrial equipment, and corporate gifts, we are renowned for precision and detailed engraving. As Australia's premier corporate gift decorators, the decorating division of Promotional Brands has won numerous industry awards and now offer those very services and attention to detail in an all-in-one in house solution."
Promotional Brands supplies corporate gifts, sourced and filtered down to only the highest quality products, tested and proven to produce precise, detailed engraving. Engraving logos,company information, mottos, website addresses, phone numbers or personalised messages is a specialty and you can see the full range at http://promotionalbrands.com.au