Las Vegas, NV (PRWEB) August 23, 2012
The Psychic Friends Network, Inc. (OTCBB: PFNI), a marketing and entertainment company that provides on-demand psychic advice as well as daily and weekly horoscopes, announced today a new marketing strategy for the mobile industry.
PFNI is developing the psychic service industry’s first-ever fully mobile smartphone/tablet application (mobile app). The PFNI mobile app will be introduced approximately within 6 weeks with a special free-text message introductory offer.
The new mobile app is expected to be particularly appealing to the PFNI “Gen X” (18 to 30) and “Gen Y” (31 to 44) target audience, while cutting advertising costs and expediting messaging between PFNI psychics and customers. The mobile app is also expected to significantly increase usage among the more traditional, older Psychic Friends audience, many of whom research indicates are now switching to smartphone service.
“This is a major breakthrough not just for the Psychic Friends Network, but for the entire psychic service industry,” said Marc Lasky, PFNI CEO. “Our research indicates that among the under-40 customer base, the new mobile app could quickly become the primary means for seeking psychic services. And among our more traditional customer base, the new app could broadly increase usage with its ease of accessibility.”
According to a recent study by Nielsen, 62 percent of Americans between the ages of 25 to 34 now use smartphones. That, according to Neilson executive Dan Kellogg is “a critical mass.” The Nielsen study also revealed that 40 percent of those aged 45 to 55 own a smartphone, with the numbers increasing at about 5 percent per quarter. It is reports like those, Lasky says that have helped spur PFNI to introduce its branded mobile apps into the psychic service industry.
Lasky said “while bolstering revenues, the new mobile app could also significantly reduce advertising costs while substantially increasing return on investment. According to recent studies and market trends, mobile advertising continues to be less expensive than internet advertising while providing a substantially more effective reach.”
“The Psychic Friends Network mobile app will confirm our commitment to make PFNI the dominant force within the multi-billion-dollar psychic service industry,” said Lasky. “I won’t make any ironclad predictions – I’ll leave that to our professional psychics. But, I will say this: I expect that the new PFN mobile app will rival, and perhaps even surpass, PFNI TV and more conventional online revenues within a very short order. And our free-message offers will jumpstart that success.”
About The Psychic Friends Network, Inc.
The Psychic Friends Network, Inc. (“PFNI”) is a marketing and entertainment company providing on-demand psychic advice as well as daily and weekly horoscopes. PFNI connects customers with professional live psychic readers via telephone (mobile and landline) and through their newly developed state-of-the-art online platform enabling interaction with video chat, voice or text chat. PFNI pioneered the psychic industry with memorable television/radio marketing and infomercials generating nearly $1 billion in revenues.
Please visit our corporate website at http://www.psychicfriendsnetwork.com/investor-relations
To learn more about our PFN, visit http://www.PsychicFriendsNetwork.com
or contact Investor Relations: Ryan Troup +1-866-363-3984 or by email ir(at)PsychicFriendsNetwork(dot)Com
DISCLOSURE REGARDING FORWARD-LOOKING STATEMENTS
This news release contains forward-looking statements, including statements containing the words "believes," "anticipates," "expects," "intends" and words of similar import. These statements involve known and unknown risks and uncertainties that may cause the Company's actual results or outcomes to be materially different from those anticipated and discussed herein. Important factors that the Company believes might cause such differences include: (1) concentration of the Company's assets into one industry segment; (2) the nature of the Company's business (as defined herein); (3) the impact of changing economic conditions; and (4) the actions of competitors, including pricing and new product introductions.