TruMedia Networks and ESPN Power NFL Analytics Product

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“Crossing Pattern” to Provide NFL Teams with Robust Suite of NFL and NCAA Football Analytics Tools

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Today, TruMedia Networks and ESPN announced the launch of an enterprise football analytics platform known as Crossing Pattern. Using the resources of both companies, this unique venture combines the strengths of TruMedia’s tier one analytics solutions and ESPN’s proprietary analytics and data. Crossing Pattern is an enterprise solution that aids football teams in personnel evaluation and game preparation.

Crossing Pattern allows teams to break down statistics and define key trends for their own squads and for opponents. This unique platform will give teams access to the same tools ESPN’s analysts and researchers use to analyze performance on the networks, Web sites, Mobile apps and ESPN The Magazine.

The Jacksonville Jaguars are the first NFL team to take advantage of these new analytics services offered by TruMedia and ESPN.

"Team, player and game analysis is critical to our daily operations," Jacksonville Jaguars Senior Vice President of Football Technology and Analytics Tony Khan said. "With this product TruMedia has set a new standard for the industry and we are excited to leverage their analytics tools for the NFL and NCAA football. It's already evident that this analytics platform will have a significant impact on our approach to analytics."

“Based on the overwhelming response to the advanced tracking data within our Total QBR presentation at the MIT Sloan Sports Analytics conference, there’s clearly a growing demand for advanced statistics in the NFL,” said Edmundo Macedo, vice president of ESPN’s Stats & Information Group. “As teams continue to explore analytics, this initiative with TruMedia will provide them with much added value as front-office personnel and coaches can easily sort the data and video to identify hidden trends.”

“We’ve really enjoyed working with ESPN’s Stats & Information Group and this opportunity will allow us to further expand the collaboration between our organizations,” said TruMedia CEO Rafe Anderson. “We’ve been fortunate to experience great success licensing tools to Major League Baseball clubs and we look forward to working with the Jaguars and additional NFL teams in the near future.”

About ESPN’s Stats & Information Group
ESPN’s Stats & Information Group serves fans across every ESPN platform with the fastest, most accurate and insightful statistics, scores, news and analysis. The 240-person group, which was created in 2007 and is part of ESPN’s Content division, compiles real-time and historical scores and statistics, provides storytelling analytics and statistical analysis, drives storylines based on stats and trends into ESPN TV shows and games and onto, and produces the BottomLine for ESPN’s U.S. and International networks.

About TruMedia Networks
TruMedia Networks, a Boston based engineering firm, develops proprietary enterprise sports analytics solutions. TruMedia's baseball, football and soccer platforms provide professional teams as well as sports media properties with the ability to conduct granular analysis associated with integrated play-by-play video. TruMedia's open API provides its partners with maximum confidentiality and unlimited customization. From data management to video clipping to data visualization we provide the world's most successful sports media properties and teams with powerful turnkey solutions. Visit for more information.

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