Web Traffic Optimization Company, fishbat, Inc., Responds to Upcoming Google Changes

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Following the keynote address of Matt Cutts, of Google’s Search Quality team, many companies using SEO as part of their digital marketing strategy will have to adjust to new changes from the search engine giant. Web Traffic Optimization company, fishbat, Inc., responds to new information with advice.

On August 22, 2012, Web Traffic Optimization company, fishbat, Inc., released a statement in response to upcoming changes implemented to Google. The announcement was made by Matt Cutts, the head of Google’s Search Quality team, at the SES Conference in San Francisco. As a company specializing in digital marketing, fishbat advises webmasters to be prepared for the changes ahead.

According to Nell Terry, Cutts warned against webmasters that run paid links on their website – a practice that has already caused website owners to be stripped of their page rank. Cutts also discussed the development of Google’s Knowledge Graph, the impact of social media on search results, and “the hotly awaited Penguin refresh is due out imminently. It’s weeks overdue, and webmasters have been wringing their palms with fear and twittering nervously in forums all over the ‘net. Cutts noted that the update would be major – very major – and that people had better get prepared,” stated Terry.

Justin Maas, VP of Client Relations at fishbat, Inc., advises webmasters to begin preparing for the Google algorithm changes by investigating other channels to generate traffic and business. “Search engine optimization keywords are, of course, an important aspect of digital marketing. However, if you’re a business or an organization looking to convert website visitors into customers, it’s traffic that’s the most important. fishbat, Inc., offers the unique service of web traffic optimization, which focuses on driving traffic from different channels across the internet. It’s important to be equipped to handle changes Google might implement and adapt to them not just provide search results.”

Similarly, Terry advises webmasters, “Insulate yourself with multiple streams of traffic, and you’ll have the stuff to ride out Google’s changes for the long haul.” As Google’s next wave of changes near, online marketing companies, such as fishbat, Inc., prepare and helps their clients prepare for what’s to come.

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.

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