New Management, More Products and Diversified Services Account for Considerable Growth and Profits for Window Covering Company in San Diego, CA

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San Diego Shade, one of Southern California’s oldest window covering companies, closes out its first fiscal year under new management to exceptional results. President Bill Fleck reports on the improvements made and the prosperous future that awaits.

“In spite of the economy and competition, San Diego Shade is continuing to out perform the competition by making improvements across the board,” states Owner Bill Fleck. Founded in 1914, San Diego Shade is San Diego’s first window covering business. The company specializes in shutters, shades, blinds and draperies. San Diego Shade only carries top of the line brands to satisfy the requests and expectations of their loyal and growing customer base.

Owner, Bill Fleck reports on the changes made to the company. “A solid customer base does not mean anything without hiring employees and training them to satisfy the demands of an ever changing market place. This is what we have focused on. Maintaining competitive prices, selling only the best products and having a team that is able to run efficiently under new changes.” San Diego Shade’s new management has succeeded in making the company more successful by adding new services and several material options for the available products.

"We grew our revenues over the previous year, which was great considering the new team and the ongoing struggles with the US economy," stated Bill Fleck, president. The company’s growth was attributed not only to the hard work of San Diego Shade employees, but also to a concerted effort to improve and expand the business. "Our focus is truly on organic growth - providing more products and services to our customer base in an up-to-date environment. Over the last year, besides improving our own internal operations, we've increased our focus on motorized products and added window tinting as part of our services,” Bill Fleck continues. The shades and blinds that San Diego Shade offers now don’t require manual involvement to operate. “With just a click of the button on the remote control, you can close or open your shades from across the room,” Bill Fleck reports.

San Diego shade also increased profits made on window tinting services, increased the number of fabrics available for draperies and diversified design option by reaching out to more designers. “Window tinting has become very popular over the past few years. Our window tinting allows customers to keep window views completely open without people being able to see inside. We've also more than doubled the number of fabrics we offer for Draperies, and teamed up with local designers to better serve business and homeowners looking for truly customized results," added Bill Fleck.

It isn’t easy to find perfect draperies, blinds or shutters to fit your room, and San Diego Shade needed to make sure their customers get all the flexibility available. Excellent customer service and 100% customer satisfaction has always been the idea that drives San Diego Shade. “Embracing the past, while keeping an eye on the future, is important to the company. We have a great legacy of over 98 years of service to San Diegans," added Bill, "and that's something we plan to continue building upon."

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