Jewelry Television and Morganite Have Reason to Celebrate

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Shopping network commemorates 101st anniversary of this popular gemstone

Although Morganite has been around for many years, it was known as pink beryl until 1911.

JTV also offers one of the largest selections of Morganite, ranging in a variety of colors, shapes and styles.

Jewelry Television®, the leading source of gemstones in the world, dedicates Aug. 24 through 26 to Morganite in honor of the 101st anniversary of the naming of the highly popular gemstone.

This three-day event kicks off Friday night on JTV.

“We are proud to say that we were one of the first retailers to make Morganite readily available to customers,” said Haley Maples, jewelry buyer. “JTV also offers one of the largest selections of Morganite, ranging in a variety of colors, shapes and styles.”

Although Morganite has been around for many years, it was known as pink beryl until 1911 when George Kunz, Tiffany’s famed gemologist, named it in honor of J.P. Morgan. Kunz spent most of his career at Tiffany & Co., where millionaire banking tycoon J.P. Morgan was the company’s largest customer.

Brazilian Morganite and Mozambique Cor de RosaTM, JTV’s signature brand of Morganite, will be featured prominently during the anniversary celebration. This serene and radiating stone ranges in hues from rare light pink to deep rose. A variety of beryl, Morganite’s famous siblings include emerald and aquamarine.

JTV will also debut Imperial Beryl during this celebration. Hailing from Brazil, its colors resemble those of Imperial Topaz.

“Morganite has been a fashion favorite lately because of its captivating pink coloring and its remarkable value,” Maples said.

For more information on the 101st anniversary of Morganite, visit http://www.jtv.com.

About Jewelry Television®
Jewelry Television® (JTV) is the only broadcast shopping network that focuses exclusively on the sale of jewelry and gemstones. The privately-held company was founded in 1993 and broadcasts high definition programming 24 hours a day, seven days a week, to more than 80 million unique households in the U.S. Jewelry Television® was recently ranked the 13th largest retailer of jewelry in the U.S. by National Jeweler. JTV.com is the fifth largest jewelry destination on the internet according to Internet Retailer’s Top 500 Guide for 2010. For more information, visit JTV.com.

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Heather Ripley
FletcherPR
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