Cloudmeter and Semphonic Announce Joint White Paper and Webinar on How to Improve Your Digital Merchandising by Moving Beyond Page-Based to Product-Based Analytics

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- Learn how to leverage data and analytics to significantly improve the use of key merchandising levers for overall stronger eCommerce performance -

Cloudmeter, a pioneer in the area of big data capture and analytics, and Semphonic, the world's largest independent Web analytics consultancy, today announces the availability of a new joint white paper - “Improve Your Digital Merchandising by Moving Beyond Page-Based to Product-Based Analytics.” The white paper focuses on optimizing the merchandising levers on product list, aisle, and search results pages – the pages that do most of the heavy lifting when it comes to eCommerce merchandising.

The white paper covers a set of key merchandising questions product marketers should ask, defines a new set of metrics for providing deep merchandising reporting, and covers the basics of analyzing these problem sets. It also tackles data collection problems and shows how Cloudmeter’s solution can answer key challenges relating to the data collection and integration required for page and product-based analytics.

“With product-based pages becoming key to eCommerce success, a host of critical questions around the optimum density of call-outs and discounts, the cannibalization effect of discounts and reviews, and the impact of price range on overall page performance should be top-of-mind for any sophisticated eCommerce shop. In the white paper, we explore how to use analytics to optimize those merchandising levers,” said Gary Angel, President and CTO of Semphonic.

“Your analytics is only as good as your data,” said Ronit Belson, VP - Marketing and Business Development at Cloudmeter. “Making these critical product page decisions depends on the ability to collect all the data required for such analytics and seamlessly integrate it with your chosen data warehouse and analytics solution.”
The white paper, “Improve Your Digital Merchandising by Moving Beyond Page-Based to Product-Based Analytics,” can be downloaded at http://www.cloudmeter.com/digital_merchandising_analytics_white_paper
Cloudmeter and Semphonic will also host a free webinar on the same topic. The webinar will take place on Thursday, September 6, 2012, from 10:00am to 11:00am, PDT or 5:00pm to 6:00pm GMT. Further information and registration is available at https://www1.gotomeeting.com/register/994612120

About Cloudmeter
Cloudmeter, a pioneer in the area of big data capture and analytics, was one of the first companies to identify the potential and needs around leveraging the massive amounts of data that flows though companies’ networks. Its first products, Pion Enterprise and Pion Replay, are widely used by customers to better understand and react to end users’ online behavior and experiences. For more information about Cloudmeter, please visit http://www.cloudmeter.com

About Semphonic
Semphonic is the world's largest independent digital analytics consultancy, with headquarters in the San Francisco Bay Area and offices in Boston, New York, Washington, DC, Portland, OR and Berlin, Germany. Founded in 1997, the company has helped leading corporations, government agencies and non-profits achieve measurable improvement in the performance of their web channel. Clients include American Express, Charles Schwab, Genentech, the National Cancer Institute, Sears and Turner Broadcasting. Semphonic is also the driving force behind the premier web analytics conference, X Change. For more information about Semphonic, please visit: http://www.semphonic.com

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Keith Shiley
Cloudmeter
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