Mobile Industry Veterans Launch Life in Mobile™ to Help Brands Monetize Mobile

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Mobile industry veterans launch Life in Mobile™ to help brands monetize mobile with their proven strategies and patent-pending technology.

Life in Mobile is delivering on those raised expectations, empowering our clients with the necessary strategies and tools to successfully monetize their marketing initiatives across any mobile channel.” John Lim, CEO

Having been in the mobile marketing and technology space since 2006, mobile industry veterans John Lim and John Packes have teamed up to form Life in Mobile™, a mobile monetization agency headquartered in New York. Formed to solve the complexities of mobile monetization, Life in Mobile uses their expertise, experience and patent-pending technology to provide strategic monetization solutions, as well as technology build-outs for their clients.

In announcing the formation of Life in Mobile, CEO and Co-Founder John Lim stated, “As mobile marketing matures and budgets increase, so do our clients’ business expectations as they are looking for a return on their mobile investment. Life in Mobile is delivering on those raised expectations, empowering our clients with the necessary strategies and tools to successfully monetize their marketing initiatives across any mobile channel.”

After building the largest mobile platform within the Real Estate industry, which has generated over 1 million unique leads via mobile, resulting in over a billion dollars in transactions, Life in Mobile is currently powering the Heineken Summer Voyage mobile campaign, in addition to being a featured partner of Google™, speaking on their AdSense in Your City Tour about monetizing mobile. Positioned to provide powerful, end-to-end mobile solutions for brands and agencies, Life in Mobile is set to monetize the mobile space, one mobile consumer at a time.

Having developed a suite of products and technologies incorporating all mobile entry points, Life in Mobile has the ability to utilize every mobile channel to connect their clients with current and potential customers. Included in Life in Mobile’s patent-pending technology suite is their Dynamic Intelligent Profiling™ technology, which provides companies with the ability to deliver highly targeted content and offers to their customers based on real-world conditions affecting the consumer, such as time and weather, as well as past user behavioral data.

Life in Mobile’s monetization strategies and technology have already been put to use to drive ROI, and have resulted in some of the most effective mobile marketing programs for marquis brands such as Heineken, Nestle and Forbes.

“Life in Mobile has demonstrated its ability to solve a major unmet need for mobile marketers, which is mobile monetization,” said John Featherston, CEO of RISMedia. “Improvements to targeting, delivery and engagement exponentially increase the value of mobile. Advancements, such as those made by Life in Mobile, open up new opportunities for brands to generate unprecedented ROI from their mobile marketing initiatives.”

“Unlike other solutions out there, our technology works in real-time, providing tailored content and offers based on conditions affecting the consumer at that given moment. This is a step forward for us, and a very important step forward for the industry overall,” added Lim.

About Life in Mobile
Life in Mobile is a mobile monetization agency headquartered in New York. They specialize in the strategic development and implementation of mobile technology in order to monetize their clients’ initiatives. Using their expertise, experience, and proprietary, patent-pending technology, they have the proven ability to maximize the efficiencies and ROI of their clients’ mobile marketing efforts. For more information, visit http://www.lifeinmobile.com or email press(at)lifeinmobile(dot)com

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Michelle Misite
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