We’re confident that the extra time it’s taken has allowed us to take things to a new level: we now have a full-featured geo-ambient network - Clayton Strauts
Vancouver, British Columbia, Canada (PRWEB) August 22, 2012
Since the unveiling of the platform (previously “Flozaic”) at Techcrunch Disrupt Beijing in November 2011, the IMAGN team has undertaken a complete feature and user experience overhaul, something normally unheard of. The public release of IMAGN showcases the technical and social innovations created by the team.
“The official public beta of IMAGN is quite exciting. Rather than releasing a minimum viable product, we felt we had to take it to a near production level experience given the competitive nature of the social space. We’re confident that the extra time it’s taken has allowed us to take things to a new level: we now have a full-featured geo-ambient network,” says Clayton Strauts, CVO at IMAGN. “When we attended #GrowConf last year, we really got a good cross section of opinions in the startup scene. We did encounter some skepticism in regards to being able to complete an entire social platform with a two person team, but we hope this year, we can show we proved those skeptics wrong.”
IMAGN has maximized the benefits of being a lean startup, and is now ready to expand aggressively in both team-growth and capital. Laying the foundations for expansion across multiple elements of the company, resident financial gatekeeper Gunars Strauts was able to streamline the process of protecting IP, organizing financing, and adding a unique perspective to the creative process of IMAGN, including the new platform name itself, “IMAGN”.
“On top of having an interest-based relevancy engine, there was a big push to make everything real-time, so the news, the social content, and geo posts couldn’t be pre-rendered cached versions of things we thought users would want to see. This definitely raised some big questions at the beginning, but we now have a scalable, real-time tech stack - I’m definitely looking forward to see how it performs,” says Jonathan “code177” Blake, also CVO at IMAGN. “It was a pretty crazy, world-level challenge to implement all of the aspects of a social network and a relevancy enabled news network without an engineering team - I was the engineering team. The dynamic of the IMAGN team has, and will continue to allow us to rollout new features and improvements on a near daily-basis. It will be interesting to see the effect on the status-quo.”
IMAGN is a Geo-ambient Network being developed in Vancouver, BC.