Sydney, Australia (PRWEB) August 24, 2012
The agreement was officially dissolved as of the 15th August 2012 after Inskincosmedics gave Sircuit Cosmeceuticals notice, that due to failure to reach a win-win agreement and concerns with the ‘made better’ product reformulation, they would not be continuing their relationship of five years.
Marie Enna-Cocciolone CEO & Founder of Inskincosmedics says,“five years ago I started Inskincosmedics with Sircuit Cosmeceuticals being my sole skincare offer of choice. At the time it was new, exciting, original and inspirational. A number of years have passed and much has changed. Six months ago in one phone call we were advised that Sircuit Cosmeceuticals had reformulated their entire retail and professional range and were then introduced to the ‘made better’ campaign. As we slowly gained knowledge and experience of the new products we decided it was no longer in line with our long term product offer strategy."
Inskincosmedics has invested heavily into Sircuit Cosmeceuticals over the last five years and has developed a strong and renowned presence in the Australian market hence the decision to part was not taken lightly.
In the last couple of years Inskincosmedics has secured its presence and market share by taking strong steps to protect its salon partners, being transparent in their actions and directions, decisions including but not limited to online protection, promotional activity, profitability and a salon only focus has been the driving force behind its benchmark offering. Brands that do not support this offer simply do not have a place in the Inskincosmedics portfolio.
Marie Enna-Cocciolone goes onto say,"the Inskin team is forever grateful to their Australian partners for their ongoing loyalty and support. As raving fans they determine what works and what doesn't for both their independent businesses and ultimately Inskincosmedics. Thank you for being open and honest, for supporting our direction and movement and for acknowledging the sacrifices we have made over the years and continue to make to support and protect the Australian Salon Beauty Industry".
Inskincosmedics is committed to bringing the Australian market only the world's best. Brands that truly ‘raise the bar’.
About Marie Enna-Cocciolone:
Marie Enna-Cocciolone is also the creator and founder of Australia's leading cosmedical brand O Cosmedics. With over 26 years of industry experience, her passion, commitment and dedication to skin health and skin youth is proudly represented in a line-up of skincare solutions that utilises innovation, ground breaking peptides, antioxidants and V8 peptide complex; a world exclusive multi-faceted peptide.
For further information on inskincosmedics contact firstname.lastname@example.org