Toronto, Ontario (PRWEB) August 23, 2012
As ROXX™, the newest collectible, tradeable, playable head-to-head competitive game of skill gets set to roll onto retail shelves in North America and around the world, TCG (formerly The Canadian Group) and Imperial Toy take the brand to new heights with ROXXNation.com.
ROXXNation.com showcases the rockin’ ROXX™ collector Series products and accessories, such as the ROXX Trixx Stadium™, the ROXX Rockett™ Launcher, Boxx-A-Roxx™, ROXX Hammer™ Launcher, the ROXX™ Reflectorzz™ series of incredible ROXX playing pieces, and the ROXX Skullz™ game.
“We are very excited to extend the ROXX™ brand beyond the toy aisle and make it even more enticing with the launch of ROXXNation.com. Kids are going to have a blast collecting them and taking this tried and true play pattern to the web,” said Michael Albert, partner of TCG.
“Utilizing the absolute latest web technology, ROXX™ is a product that translates perfectly to this next level of play,” said Peter Tiger, co-President of Imperial Toy.
RoxxNation.com is the home of the Roxx Nation community. Kids can create an account, enter their Roxx into their Roxx Locker, earn badges and points and friend their friends. The web site also features “News & Events” and “Find ROXX” pages, where kids can keep up-to-date on the latest news and upcoming events for ROXX, as well as where to find product at retailers in their neighborhood. ROXXNation.com will serve as a community platform to build brand loyalty and introduce new activities, offer online game play, virtual ROXX™ and competitions, as well as showcase top players and collectors.
ROXXNation.com, along with a cutting-edge augmented reality app, adds to the excitement. The Roxx Nation Image Station allows for kids to add Roxx to their Roxx Locker with their iPhones or iPads. ROXX™ game play is enhanced on the web and mobile devices, all of which encourage kids and adults alike to Launch, Trade and Collect all of the Classic and Deluxe ROXX™ in each of the many series planned for release over the coming year.
When kids join ROXXNation, they can play games, earn points and unlock badges and store ROXX in their online locker. Signing up is fast and easy at http://www.roxxnation.com and membership is free.
Rooted in the old school New York and Philly street game, “Skullies,” ROXX™ are edgy, collectible game pieces featuring unique art in diverse themes that appeal to school-age and tween kids. ROXX™ is all about the fun of collecting, trading and playing awesome games!
The ROXX game pieces and accessories, designed for kids ages 7 and up, have been arriving at retail shelves in the United States, Canada, Australia and South Africa for the past few weeks and will be available in almost 30 other countriesby Christmas.
About Imperial Toy
Founded in 1969, Imperial Toy is a leading maker of licensed and non-licensed kids’ bubbles, seasonal products and novelty toys. Imperial Toy brands include Miracle® Bubbles, Super Miracle® Bubbles, SMB Premium Plus®, Googly®, Optrix™, KAOS™, Legends of the Wild West®, Runway Pink® and Zooma™. We produce licensed products for industry giants, including Disney®, Nickelodeon®, Thomas the Tank®, Little Tikes®, Marvel®, Sanrio®, KIDZ BOP, Hasbro® and more. Imperial distributes products in over 75 countries worldwide, has offices in Los Angeles, Hong Kong and Modena, Italy, and distribution centers in Mississippi, Mexico and San Diego. For more information about Imperial Toy please visit http://www.imperialtoy.com.
TCG (formerly The Canadian Group) is a privately held company, owned by three recognized industry leaders with more than 100 years of expertise. The company began in 1998 and operates two distinct, non-competing businesses. As a manufacturer, TCG offers a variety of products for the whole family including puzzles, games, activities, and room décor – “THE BEST IN FUN.” Well known for the SURE-LOX® brand of puzzles, TCG utilizes a consumer driven approach to innovation along with the best materials and processes to offer outstanding product quality at great prices in over 30 countries. The Canadian Group, TCG’s Canadian Sales Representation organization, offers unparalleled, full service distribution to top toy manufacturers including Eolo-Sport, Hong Kong Cititoy, Imperial Toy, Kid Galaxy, Maisto International, McFarlane Toys, PlaSmart, Savvy, Tara Toy, and Yomega in the Canadian market.
# # #
Mary Sratton / TCG
msimpson (at) canadagroup (dot) com
Janis VanTine / Imperial Toy
Janis.vantine (at) imptoy (dot) com