MLive Media Group Launches New Mobile Apps For Detroit Lions, U-M and MSU Football News

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Powered by MLive Media Group, developed in partnership with Advance Digital and Verve Wireless.

Lions Football News app

Just in time for the opening kickoff, MLive Media Group is introducing new football apps covering the Detroit Lions, the University of Michigan and Michigan State. These apps, available for iPhone and Android, are essential for detailed coverage of your favorite teams.

Our Detroit Lions, University of Michigan, and Michigan State football apps for iPhone and Android provide all the breaking news and analysis you’ve come to expect from MLive.

“Our sports coverage accounts for over 25% of MLive.com’s total traffic and audience* and is the second most read section behind News,” according to MLive President Dan Gaydou. “It seems natural to offer this content to our readers via these exciting new mobile apps.”

The apps are free to download and use. Features include team schedules, stats, in-depth coverage, photos, videos, Twitter feeds and the ability to submit user photos.

Download the Android apps from Google Play and iPhone apps from the iTunes App Store today. For additional information about all of our mobile products, go to mlive.com/mobile-device.

Developed and launched in partnership with Advance Digital and Verve Wireless, MLive Media Group is proud to provide these new mobile app experiences for the 3.4 million** people who visit MLive each month.

PLEASE NOTE: These Apps are developed and published by Advance Digital Inc. and MLive.com. The Apps are not endorsed, licensed or sponsored by the University of Michigan, Michigan State University, Detroit Lions, National Collegiate Athletic Association or National Football League.

Lions Fans:
Download the Lions Football News app from Google Play here. https://play.google.com/store/apps/details?id=com.mlive.lions.android
Download the Lions Football News app from the App Store here. http://itunes.apple.com/us/app/mlive.com-detroit-lions-news/id547644080?ls=1&mt=8

Michigan Fans:
Download the Michigan Football News app from Google Play here. https://play.google.com/store/apps/details?id=com.mlive.wolverines.android
Download the Michigan Football News app from the App Store here. http://itunes.apple.com/us/app/mlive.com-michigan-wolverines/id548299939?ls=1&mt=8

Michigan State Fans:
Download the Michigan State Football News app from Google Play here. https://play.google.com/store/apps/details?id=com.mlive.spartans.android
Download the Michigan State Football News app from the App Store here. http://itunes.apple.com/us/app/mlive.com-michigan-state-spartans/id548302730?ls=1&mt=8

  • Source: Omniture 12 Site Sections report, 12-month average

** Source: comScore Total Universe, June 2012.

About MLive Media Group
MLive Media Group (http://www.mlivemediagroup.com) is an audience-first and distinctively digital media company encompassing all content, sales and marketing operations for digital and print properties in Michigan. This includes MLive.com, The Grand Rapids Press, The Muskegon Chronicle, Kalamazoo Gazette, The Jackson Citizen Patriot, AnnArbor.com, The Flint Journal, The Saginaw News, The Bay City Times and the Advance Weeklies in Grand Rapids.

About Advance Digital
Advance Digital Inc., based in Jersey City, N.J., is a leading creator of digital news and information products that deliver multi-platform solutions for consumers and advertisers in markets across the United States, in partnership with local media companies affiliated with Advance Publications Inc. Embracing new ideas and innovation, Advance Digital is committed to providing engaging digital solutions that inform, connect, empower the communities we serve.

About Verve Wireless
Verve monetizes local mobile media. Our solutions help local media companies monetize their mobile inventory and enable advertisers to reach a valuable, premium audience where they live, work and play. Over 1,000 local publishers use the Verve platform to manage their mobile advertising businesses and help make their sales teams more effective. In addition, we bring incremental revenue to our publishers through our relationships with national advertisers, who value the Verve network’s high quality local media companies, including the mobile outlets of recognized local media brands as well as newer digital-only local and hyper-local publishers. It is a brand-safe, editorially-driven, high-quality and transparent environment with market-leading targeting, creative and reporting capabilities. Only Verve has assembled such an extensive national footprint of high quality local media. Verve is located in San Diego, CA and Washington DC. For more information, visit http://www.vervewireless.com.

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