Identifix Direct-Hit Subscriber Base Jumps by 40% in Last Two Years

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Identifix, a leader in vehicle diagnostics, announces three major milestones: Direct-Hit subscriber base up to 35,000, vehicle look ups reach 15 million per year and Hotline Archives hit 525,000. This represents a huge growth for the Minnesota-based company.

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"Our customers' feedback enables us to enhance our online tool with relevant content for our current subscribers, which also helps to attact new customers that want to be more productive." -- Jeff Sweet, President, Identifix

Identifix, Inc., a leader in vehicle diagnostics for 25 years, today announced three significant milestones for the company’s award-winning online tool, Direct-Hit. Maintaining its position as a repair shop necessity, Direct-Hit has exceeded 35,000 subscribers, with the number of vehicle look ups reaching 15 million per year. These numbers are up from 25,000 subscribers with 12 million look ups in 2010. In addition, Identifix reports that the number of Hotline Archives has reached 525,000, which represents a 25,000 increase in Hotline Archives over the past six months alone.

“These new milestones are a result of technicians' ongoing need for diagnostic and repair information and the value they see in not only what Direct-Hit delivers, but the speed at which we make it available,” said Jeff Sweet, President at Identifix. “We never stop listening to our customers, whether they’re telling us what fixed the vehicle they looked up, or letting us know what we can do better. Our customers’ feedback enables us to enhance our online tool with relevant content for our current subscribers, which also helps to attract new customers that want to be more productive.”

Direct-Hit delivers diagnostic and repair information faster than any other online system by eliminating the frustration of time-consuming factory flowcharts with short-cut tests and confirmed fix procedures created from over 3.8 million calls to the Identifix Repair Hotline. Collected from over 100,000 technicians in the field, these fixes are validated by the company’s staff of over 45 ASE Master L1 Carline Specialists. This exclusive, experience-based information contained in the Hotline Archives increases techs’ productivity and confidence in a job done right, keeping shops profitable and customers happy.

For more information about how Identifix can help your shop be more productive on every car, every day, visit ou can also follow Identifix on Facebook at [ and on Twitter at

About Identifix:
Located in Roseville, MN, Identifix is the leading source for vehicle diagnostics, genuine OEM service & repair information, and Factory Scheduled Maintenance. Identifix’s products and services include the online tool Direct-Hit and their technical Repair Hotline. Founded in 1987, Identifix serves customers in the United States and Canada and operates as a wholly owned subsidiary of Service Repair Solutions, Inc. For more information, visit

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Matt Cascarino
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