London (PRWEB UK) 24 August 2012
When Meseret Defar crossed the finishing line in the 5000 metre race to take gold, the roar of the crowd almost reached the ecstatic team in Orbana’s rented London offices. The 28 year old Ethiopian middle distance runner had been on a long, hard, dedicated journey and had just won the race of her life; for the team at Orbana, it had also been an arduous journey and her spellbinding Gold meant the world to them too. It was Orbana’s athlete’s fifth medal of the 2012 games and now they had a Gold.
Meseret’s Gold was one of 5 medals won by the 11 Olympians Orbana had worked with, a phenomenal achievement . Each athlete had chosen to introduce Orbana into their daily training regime, with one goal in mind, succeeding on the world’s greatest sporting stage. You won't have heard of Orbana. It’s a tiny Company with just 3 employees and is yet to break even. But in a market filled with Brands claiming high performance, it had a product it knew worked and like the athletes who used it, it had never given up believing. The success at the 2012 Olympics has only served to strengthen the resolve to take on the big brands and to win.
It began 10 years ago when three sportsmen, frustrated with the lack of healthy endurance drinks and struggling with an unsatisfactory menu of multiple training aids, decided to experiment with a good old fashioned mix of natural nutrients. The idea was simple; focus on the nutrition needed to build focus and maximise performance. This small team, like the athletes they support, worked tirelessly to push the envelope, creating a clean, stimulant free, endurance fuel. Their first efforts tasted terrible with families and friends subjected to endless samples of different blends. Eventually they hit on a taste and formula that worked fantastically and they began asking athletes to test it. The team are absolutely delighted to have achieved such a success at their first Olympics.
“The Orbana team are over the moon for our athletes. Its been just an incredible endorsement of everything they worked for and everything we've believed in. Think about it like this, if Orbana was a country we would've finished in the top 15% of the medal table. Just unbelievable."
Daymon Nicolson, Orbana’s CEO
More information is available at http://www.orbana.com
Note to Editor: Orbana comes in powder form which is mixed with water to fit individual needs, be it pre, during or post exercise. Orbana Healthy Energy is proud to have obtained both the Informed Sport and Informed Choice accreditation which is part of an ongoing testing programme by the world class sports anti-doping lab, HFL Sport Science.