House of Brides to Premiere New Commercial on NBC Chicago

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House of Brides is set to debut a new commercial during the Today Show’s segment, “Today Show Throws A Wedding,” on NBC Chicago Channel 5.

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“We took a new direction with this television commercial to give it an editorial look. It’s outstanding,” commented Dale Buziecki, Industry Consultant.

House of Brides‘ new commercial is airing during the Today Show’s wedding segment the week of August 27th on NBC Chicago. The commercial’s premiere coincides with the 10th anniversary of the “Today Show Throws a Wedding” special feature.

House of Brides teamed up with Fred Fox Photography to create the latest commercial. Fred Fox produced and directed the 30-second spot using their revolutionary cinematography style. The resulting commercial has a “Hollywood movie” quality.

“We took a new direction with this television commercial to give it an editorial look. It’s outstanding,” commented Dale Buziecki, Industry Consultant.

House of Brides previously ventured into regional television and cable advertising with a focus on wedding-themed programming. However, their best exposure came from runs during ABC Chicago’s Oprah Show. The customer response was credited to the Oprah Show’s wide female demographic, especially amongst marriage-age women.

House of Brides chose the Today Show because of a similar female demographic and concentration on marriage-age women. Coupled with the special interest of the “Today Show Throws a Wedding” segment, House of Brides anticipates even stronger demographic numbers.

The “Today Show Throws a Wedding” segment plans a wedding in real-time. The feature begins from the selection of the couple to the live televised wedding ceremony and reception. The weekly segment covers all the detailed planning and gives viewers the chance to call in their choices of flowers, rings and even the bride’s wedding dress.

House of Brides commercial premieres this week. Future runs of the spot are planned through the course of the Today Show’s feature.

About House of Brides:
House of Brides established its first brick-and-mortar store in 1929 and has since grown to 10 Chicagoland stores and global E-Commerce website, http://www.houseofbrides.com. Millions of Brides and their wedding parties visit our salons and global website for over 50,000 wedding and special event products.

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