Empathy Lab Expands Digital Leadership Team to Support Business Consulting Growth

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Industry Luminary, Valeria Maltoni joins Empathy Lab as Senior Director of Strategy

Maltoni says “They’ve assembled an impressive team both on the technology and business side, for depth of experience and the exceptional results they deliver to clients. I couldn't pass up the opportunity to join such a group.”

Empathy Lab, one of the world’s leading digital consultancies focused on delivering ecommerce and broadband solutions across all connected devices, reinforces its commitment to business consulting services excellence with the addition of Valeria Maltoni as Senior Director of Strategy.

A sought after speaker within the international community, Valeria has 20 years’ experience consulting to Fortune 500 and fast growth organizations on how to drive business results. Valeria has delivered digital brand strategies to Anheuser-Busch InBev, Allstate, and GE Appliances, as well as provided communication and integrated marketing consulting for Target, SunGard and many more of the world’s most prominent businesses.

“Empathy Lab's core belief that being understood is a need deeply nested in the human condition resonated with me,” said Valeria Maltoni. “They’ve assembled an impressive team both on the technology and business side, for depth of experience and the exceptional results they deliver to clients. I couldn't pass up the opportunity to join such a group.”

This move comes at a time of unprecedented growth for the agency which has experienced a CAGR of 41% over the past 4 years. Today, Empathy Lab is trusted to lead a range of multi-platform digital experiences for brands such as American Red Cross, DirecTV, NBCU, Comcast, Lionsgate, Liberty Global, AIG and many others.

“We’re thrilled to count Valeria among our ranks,” said Andrew Fegley, EVP and Co-Founder. “Our commitment to our clients is to continually develop break-through ideas designed to move the needle on their businesses. Valeria’s presence helps us fulfill our promises.”

In addition to leading client strategy engagements, Valeria will also drive Empathy Lab’s social media/engagement offering for both the Media & Entertainment and eCommerce practices. Valeria will continue to speak at industry events around the world. Her next engagement is on Sept 4-5th in São Paulo, Brazil at Digital Age 2.0 (http://www.digitalage20.com.br/2012/).

ABOUT EMPATHY LAB
Empathy Lab is a leading digital consultancy focused on driving breakthrough strategies and experiences that drive business success across web, mobile, tablet and smart TV for Fortune 500 and fast-growth organizations around the world. Empathy Lab’s clients include Liberty Global, American Red Cross, Avon, Comcast, DirecTV, TJX, NBCU, Nintendo, Rogers Communications, Sony, Chartis/AIG, Sentara Healthcare, Chubb, Reed Elsevier, and Philosophy. For more information, please visit http://www.empathylab.com.

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Michelle Pack

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