Latest Release of Geoscape System Reveals Compelling Growth of Diverse Cultures: Goes Far Beyond Census and Traditional Sources

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Powerful New Features and Fresh Data Keep Pace with Fast-Changing Marketplace

“The newest release of Geoscape’s GIS is more flexible and functional. We found the freeform trade area function to be quite powerful,” states Pablo Maldonado, Marketing Analyst, Goya Foods.

Geoscape® today announced the latest release of the Geoscape Intelligence System (GIS). This latest release of their full-featured, online intelligence platform fulfills the needs of CMOs as well as the analytics staff to enable actionable insights across industries and demographic segments. The system combines data and technology at national, local and micro-neighborhood levels in ways that instantly deliver compelling insights.

The GIS platform enables users to quantify, geo-locate and identify diverse target markets with unprecedented accuracy at all geographic levels, and even within retail trade areas, down to the block level. This type of localized market intelligence can dramatically improve the ROI of any product launch, distribution strategy, site selection or marketing campaign.

New features and data that are incorporated into this release include:

  •     American Marketscape DataStream™ (AMDS) 2012 Series data, including forecasts for 2017, incorporating dozens of input sources and structured around new postal code boundaries and Census 2010 geographic units.
  •     Consumer Spending Dynamix (CSDx) 2012 Series data, including forecasts for 2017, incorporating fresh data from various sources and next-generation estimates modeled for spending potential across more than 400 categories of goods and services.
  •     All U.S. Census 2010 data indicators from national to Block level geographies.
  •     Lightning-fast mapping and reporting to zoom from big-picture to local neighborhood.
  •     Ability to create custom trade areas by drawing them or building a trade area to a specific value as well as user-defined shopping zones.
  •     Additional pre-formatted composite reports are now available in the Marketscape module including: Population Trends, Hispanic Portrait, Life Stage, Goods and Services Spending and Multicultural.
  •     National cable TV coverage can now be mapped in one view as well as DMA and local MSOs.

Some of the interesting facts brought to light with the 2012 release of the Geoscape Intelligence System include:

  •     Nearly 93 percent of population growth from 2012 to 2017 will come from Hispanics, Asians and African Americans.
  •     More than 10,142,000 households in the U.S. report an annual household income greater than $150,000.
  •     On average, Hispanic households in 2012 will spend $400,000 more than White non-Hispanic households for the remainder of their lifetimes, partly due to their younger age and longer life expectancy.
  •     Latinos in 2012 form more than 30 percent of the pre-school age population and White non-Hispanics form nearly 70 percent of the elderly population over 75 years of age.

Users of the current Geoscape Intelligence System are now automatically upgraded to the latest release. All subscribers are able to access GIS from any web browser and there is nothing to install or configure.

“The system is designed for business users rather than technologists so that they can quickly analyze and report on local market dynamics. This accelerates their ability to respond to local marketing or sales requests and improves the return-on-investment for any business venture that depends on local market intelligence,” says César M. Melgoza, Founder and CEO, Geoscape.

For a Test Drive link to http://gis.geoscape.com/testdrive and for more information about this powerful new release, please visit http://www.geoscape.com.

About Geoscape
Geoscape serves its clients by providing analytics, data and automated intelligence systems. The online Geoscape Intelligence System (GIS), the DirecTarget® database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that lead our clients to gain significant business advantages. Geoscape is a privately held company headquartered in Miami.

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Thomas Verna
Latin Force Group
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