This special app directs fans to restaurants and retailers that carry wild, sustainable sockeye salmon from the abundant Bristol Bay watershed.
Anchorage, Alaska (PRWEB) August 22, 2012
Bristol Bay, Alaska is home to the largest sockeye run in the world, and now a new custom app on Facebook is helping salmon lovers everywhere find this healthy, delicious fish right in their neighborhoods.
After soliciting naming input from the official Bristol Bay Sockeye Facebook community of 11,000+ salmon lovers & fishermen, the new “Sockeye Finder” was launched. This special app directs fans to restaurants and retailers that carry wild, sustainable sockeye salmon from the abundant Bristol Bay watershed.
How the App Works
By logging on to http://www.facebook.com/bristolbaysockeye consumers can FIND IT by simply inputting their location (city, address or zip code) or TAG IT if they want to share the name and address of a restaurant or retail store that sells Bristol Bay Sockeye salmon.
In addition to helping salmon lovers keep an eye out for Bristol Bay Sockeye salmon, the app will also help the region’s fishermen gain a better understanding of where their product is being served and sold.
Foodservice and retail establishments carrying Bristol Bay Sockeye salmon should visit http://www.facebook.com/bristolbaysockeye or contact Jorden Greiner at (907) 399-4017 or jorden(at)fieldworkcommunications(dot)com to be included in the app.
About Bristol Bay Sockeye
Located in southwest Alaska about 200 air miles from Anchorage, Bristol Bay is home to the largest commercial sockeye salmon fishery in the world. Boasting five major river systems, deep lakes, and an environment remote from commercial and industrial development, the region is a critical life source in more ways than one.
Coveted by savvy seafood lovers around the world, Bristol Bay sockeye is naturally rich in heart-healthy Omega 3s and bone-boosting vitamin D. The region’s iconic fish lends itself to a wide variety of preparation techniques and hails from some of the most pristine waters on earth. Learn more at http://www.bristolbaysockeye.org.