But fish oil as an industry has not been honest with consumers about the contaminants that fish and fish oil can contain.
North Palm Beach, FL (PRWEB) August 23, 2012
Leading health and nutrition supplement manufacturer, Prograde Nutrition, has called out its competition on the topic of fish oil quality – and has introduced a product to the market that delivers more health benefits than conventional fish oil.
EFA Icon, Prograde's latest addition to the fish oil supplement market, uses oil extracted from krill, tiny shellfish that live in extremely deep ocean water. Krill are at the bottom of the food chain which means they aren't at risk of carrying the pollutants that concentrate in the bodies of larger fish.
Krill also offer a much more effective source of omega-3 fatty acids, the most important nutritional component of fish oil. Omega-3 fatty acids are antioxidants that help fight free radicals in the body, reducing the risk of cancer, and prolonging life span.
“Fish oil has been touted as a virtual cure-all, and it is certainly one of the most important supplements you can take,” said Registered Dietitian Jayson Hunter, the head of research and development at Prograde. “But fish oil as an industry has not been honest with consumers about the contaminants that fish and fish oil can contain.”
Pollutants that have been found in commercial fish oil include arsenic, mercury, radioactive strontium and PCBs (a poisonous industrial chemical). These pollutants tend to concentrate in the livers of large fish, which is where the most common fish oils are harvested from. Issues of contamination have caused legal action both in the UK in 2006 and the United States in 2010.
“The idea of selling consumers something you know is contaminated, and telling them it's good for their health, is just not right,” Hunter said. “Many companies claim that their fish are safe because they are farm-raised, but fish farms actually add more chemicals to the water. We aren't satisfied with just putting 'pure' on the label, we invested in the search for a safe source and we found it.”