Zurmo Open Source CRM Releases Social Conversations, Nominates Email to the Endangered Species List

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The Open Source Customer Relationship Management project Zurmo announces the release of Social Conversations, the latest in a series of Social CRM functionality being added to the application in order to foster better internal communication at work. The organization is declaring that Email should be added to the Endangered Species List. Keep up to date with the roadmap, get involved, and learn more at Zurmo.org

Logo of Zurmo Open Source CRM
The idea behind Social Conversations is to keep internal communication easy and under a single environment. We are all about cutting back on minutia so people can actually get work done

The gamified, Open Source CRM project Zurmo announced today the release of Social Conversations, part of a series of social CRM functionality included in the project’s development roadmap.

The new feature enables simple communication between individuals (one-on-one), teams, or an entire organization. A Zurmo Conversation can be independent or relate directly to a record in the CRM such as an opportunity with which multiple sales people are collaborating.

“For an organization’s internal communication, email is an archaic form of communication. They slip through the cracks. There are too many people on the CC list. They waste our time. The idea behind Social Conversations is to keep internal communication easy and under a single environment. We are all about cutting back on minutia so people can actually get work done,” states Zurmo Founder Jason Green. “I wouldn’t say email is going to be extinct in the wild anytime soon. Companies should still be using it, especially for one-on-one communication with customers and anyone else external. But as we see CRM systems like Zurmo adopt alternative methods of communication, we should probably elevate email to the status of critically endangered,” continues Green.

Social Conversations are part of a whole series of Social CRM functionality currently being released. The Zurmo project is first focusing on the ‘internal’ aspect of Social CRM, an area which core project team members believe to be the most crucial, before directing development efforts to ‘external’ functionality such integrating Twitter and Facebook into the system.

For updated information about Social CRM functionality in Zurmo, visit http://zurmo.org/blog/social-crm

Get Involved with the Zurmo Open Source CRM Project
Zurmo is looking for contributors to add code, fix bugs, and work on translations. The project is built on an honest open source model supported by a diverse community passionate about engineering the highest quality CRM on earth that people will actually use. Learn more about participating in the project: http://zurmo.org/get-involved, find and attend an upcoming GA Release Party in a city near you by viewing the Community Calendar of upcoming events.

About Zurmo Open Source CRM        
Zurmo is an Open Source CRM alternative that is mobile, social, and gamified. A test-driven methodology has been utilized for building every part of the application. This means you can create and maintain a custom-built CRM system with the assurance that future updates are not going to break your installation. The application has been translated into several languages including French, Spanish, German, and Italian. Learn more, download, and demo at http://www.zurmo.org. Get involved with the project through the Open Source CRM Community Forums and view the Calendar of upcoming events including Developer Learning Sessions and live demos.

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Stafford McKay
Zurmo, Inc.
(312) 235-2747
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