Greeley Veteran Pays it Forward

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Aire Serv of Weld County owner donates AC unit to customer

I knew the only option to show my appreciation to what he's done for this nation was to pay it forward

Dusty Rhoades understands the value of supporting others and adopting the “pay it forward” model as a Vietnam veteran. So when he found out that Greeley resident James Villegas had his AC system stolen, Rhoades jumped at the opportunity to use his heating and AC business to help out.

“When I found out that James had called my company for a quote on a new air conditioning unit, I was shocked to find out the entire unit had been stolen,” said Rhoades. “As soon as he told me he spent time in Afghanistan and was a veteran, I knew the only option to show my appreciation to what he’s done for this nation was to pay it forward.”

As an Aire Serv franchise owner, Rhoades was able to transfer the practical management skills he learned in the military to civilian life as a business owner. Aire Serv gave him the opportunity to open his own business with veteran specific discounts and a dedicated support team.

“I became emotional when I began telling Dusty about my financial situation and the need for a new AC unit,” said Villegas. “A lot of people don’t look out for veterans, but thanks to Dusty and his team, my wife and I now get to come home to a comfortable environment. We can’t thank him enough.”

Aire Serv of Weld County installed Maratherm/ICP air conditioner with indoor coil, equipment pad, refrigerant line set, programmable touch screen thermostat, condensation line and labor that valued $5,141.

“The touch screen thermostat is so easy to use,” added Villegas. “Only my wife is allowed to touch it.”

Rhoades became an Aire Serv franchise owner in July 2008 with assistance of the VetFran program by the International Franchise Association (IFA). As a “military friendly” franchise, Aire Serv gives veteran franchise owners 25 percent off their initial franchise fee and has helped more than 64 veterans start their own business since 2001.

In late 2011, the IFA expanded its veteran assistance program in cooperation with the White House Joining Forces initiative to encourage franchise companies to assist veterans in becoming franchisees. Their goal is to have 75,000 ownership or job opportunities available for veterans and their spouses.

About Aire Serv®:
Established in 1992, Aire Serv is a global franchise organization providing heating, ventilation and air conditioning and repair services. Recognized by Entrepreneur magazine among its “Franchise 500”, Aire Serv franchisees provide these services to both residential and commercial customers at more than 170 locations in the United States and Canada. Aire Serv is a subsidiary of The Dwyer Group LLC. For further information or to find the location nearest you, visit


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Julina Macy
The Dwyer Group
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