Online Skate Retailer Antimall Prepares for its 1st Birthday With Record Growth

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Antimall is preparing for its 1st Birthday celebration on September 8th 2012 by updating its online store and adding a wider range of hard to find Skate, Surf and Snow brands.

The other major reason it’s been so successful is that the Antimall team personally picks each product available on the site. Antimall doesn’t stock product that the staff of Antimall won’t wear or haven’t tried.

Antimall is preparing for its 1st Birthday celebration on September 8th 2012 by updating its online store and adding a wider range of hard to find Skate, Surf and Snow brands.

With over 20 years of experience in the Action Sports Industry, just under one year ago they brought that experience online with a dedicated ecommerce store for the crew that live the extreme sports lifestyle.

Antimall has been a national hit, with the company announcing that online sales are steadily growing at over 50% per month as new brands and products are introduced.

The high level of success comes down to their positioning says General Manager Aek Fisher “We started Antimall as we felt we could provide a wider range of core brands and a larger selection of products for action sports enthusiast than many traditional bricks and mortar retailers.”

“The other major reason its been so successful is that the Antimall team personally picks each product available on the site. Antimall doesn’t stock product that the staff of Antimall won’t wear or haven’t tried," said Aek.

Action Sports enthusiasts for years have been complaining about the lack of product range in boutique brands. While some offline retailers do stock Action Sports brands the range that they stock is usually limited due to floor space.

Antimall does not have this problem with their fresh new looking online store, they have a large product selection in hard to find brands. Since the launch of the online store just under a year ago it has become a popular hit with Action Sports Enthusiasts in Australia.

The Antimall team consider themselves part of the action sports crew as all team members are avid surfers, skaters, snowboarders or moto X riders. Being action sports fans helps them to select the best brands and best products.

For more information or see the complete range of brands Antimall has on offer visit http://www.antimall.com.au

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Alisa Phanchalad