As part of their commitment to industry guidance the team have announced 3 tips on how to choose the right keywords
(PRWEB UK) 25 August 2012
Keyword selection is often the first and arguably the most crucial stage of the SEO process. What happens here affects the entire campaign, which is why the professionals at SEO.org.uk place such emphasis on this procedure. As part of their commitment to industry guidance the team have announced 3 tips on how to choose the right keywords. Managing Director, Ben Austin offers his thoughts on the topic.
“Keyword selection requires great attention and thorough research, but adhering to this advice puts you in the best position to be able to rank highly for the right terms”, claims Ben.
- Take advantage of keyword research tools. These tools allow users to view the total number of queries for any given search term, for the amount of time outlined. Not only do they display the number of exact match queries for your search term, but you can also check the phrase and broad match figures as well to see how these compare.
- Check the relevance of all search terms. It is essential to make sure that all keyword choices are directly relevant to the site in question. Internet users are notoriously impatient and if upon landing on your site it is not immediately clear that you can provide them with what they are searching for, there is a good chance they will leave. Instead, targeting a possibly slightly smaller number of visitors who are more likely to convert into leads and enquiries is a much more effective approach for both the SEO campaign and overall profit margins. It is also proven to significantly reduce the bounce rate.
- Before going ahead with a proposed selection, take a moment to type it back into the search engines. This allows you to see who is already ranking for these positions, enabling you to assess the level of competition and decided whether this is realistically accomplishable. It also allows you to decide upon the nature of work that needs to be undertaken in order to occupy these first page SERPs.
SEO.org.uk was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.