The layout and appearance of a site can have a significant impact on conversion rates
(PRWEB UK) 26 August 2012
Search engine optimisation is becoming an increasingly common activity carried out by site owners across the web and the principle reason for this is to increase ROI. This is why it so important to complement SEO work with a site that can assist with these efforts. The team at SEO.org.uk have released advice on the best ways to achieve this, and Managing Director, Ben Austin offers his thoughts on the topic.
“Having spent the time and energy required to obtain first page SERPs it is so important to make sure these efforts are not wasted when users reach your site, that’s why we’ve provided suggestions on how to prevent this from happening”, explains Ben.
- Focus on usability. It’s a fact that the harder a site is to use, the less likely potential customers are to buy from it. In order to provide a site with great usability, web masters must concentrate on navigation as well as technical glitches and problems.
- Design carefully. The layout and appearance of a site can have a significant impact on conversion rates and sites that have a clean, clear layout are much more likely to attract sales. Steer clear of complicated or cluttered sites and make sure it is easy for users to locate important information. In particular, the shopping cart should be one of the central focuses of any site.
- Ensure images are of high quality and up to date. Too many sites contain photos which are out of focus or which aren’t a clear representation of the goods you provide. When shopping online, aside from content, images are the main deciding factor for many users looking to make a purchase so make these are accurate and visually appealing
- Offer different payment options. Many people are still wary of parting with their money online so it makes sense to provide consumers with as many options as possible. You are essentially asking for their hard earned cash so make sure you make the process as convenient as possible.
The team at SEO.org.uk strongly recommend contacting an approved and trusted agency for conversion rate optimisation.
SEO.org.uk was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.