Logicalis and LOC Enterprises Offer Sneak-Peek of Consumer-Driven, Universal Loyalty Card Solution at VMWare 2012 Conference

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Event Attendees to Learn How New System is Redefining Loyalty Solutions for Retailers and Consumers

Logicalis developed its cloud computing capabilities and VMware expertise specifically to enable customers like LOC Enterprises to quickly bring to market innovative ideas and technologies.

Refusal among consumers to join retail loyalty/rewards programs is widespread and growing. Consumers often reject joining due to privacy concerns, frustration with cumbersome enrollment processes, and adding yet more cards to the hefty stack they already carry. In surveys, consumers consistently express exasperation attempting to manage so many loyalty/rewards programs and stress their desire for one “universal” card that would simplify everything. At the same time, retailers see loyalty cards as a valuable method of obtaining information about consumers and their purchasing habits and in return provide discounts and other rewards as an incentive for frequent store visits. In a bid to satisfy the needs of both consumers and retailers, LOC Enterprises will offer a sneak peek of its universal loyalty card solution – The LOC Card™ – developed in conjunction with VMware and Logicalis, an international IT solutions and managed services provider.

The application behind the new system was developed using VMware’s vFabric technology suite. LOC Enterprises selected Logicalis because of its long history with both cloud computing and VMware technologies. LOC Enterprises and Logicalis will detail the solution during next week’s VMworld 2012 event in San Francisco that provides a behind-the-scenes look at real-life scenarios where application modernization, high performance, and big data solutions have been implemented.

“Logicalis developed its cloud computing capabilities and VMware expertise specifically to enable customers like LOC Enterprises to quickly bring to market innovative ideas and technologies,” said Vince DeLuca, CEO of Logicalis U.S.

“Consumers are looking for brands that they can trust and for acknowledgement of their loyalty. It costs less to keep loyal customers happy than it does to find new ones,” said Jack Kennamer, president and CEO of LOC Enterprises, developer of the LOC Card. “A mission critical component of the LOC Solution is its infrastructure design and its ability to process, scale, and have absolute dependability. LOC was architected in conjunction with Logicalis to take advantage of the most current network and virtualization technologies that will allow LOC to scale globally overnight. Thanks to Logicalis’ extensive knowledge of VMware technologies in developing our system, retailers can now better serve loyal customers while attracting and retaining new customers at much lower costs. LOC Enterprises is excited to be working with Logicalis in deploying our solution globally in the upcoming weeks and months.”

About LOC Enterprises
LOC Enterprises, LLC, based in Cincinnati Ohio, with offices in Atlanta, GA and Wichita, KS, is the parent company of the LOC Card solution, providing the most effective, cost efficient, privacy protected, independent channel to connect consumers and merchants and their rewards and loyalty programs. The LOC Card solution is the first to allow consumers to control, manage and participate in multiple loyalty programs, yet still protect their privacy while providing merchants the information they desire.

LOC Enterprises management team consists of industry veterans from HP, Motorola, major retailers and proven entrepreneurs in the fields of technology, start-up development, marketing and retail, bringing extreme depth and experience to the new brand.

For more information, visit http://www.locenterprisesllc.com or contact Tiena Manypenny, tmanypenny(at)LOCEnterprisesllc(dot)com

About Logicalis
Logicalis is an international IT solutions and managed services provider with a breadth of knowledge and expertise in communications and collaboration; data center and cloud services; and managed services.

Logicalis employs almost 3,000 people worldwide, including highly trained service specialists who design, specify, deploy and manage complex ICT infrastructures to meet the needs of over 6,000 corporate and public sector customers. To achieve this, Logicalis maintains strong partnerships with technology leaders such as Cisco, HP, IBM, CA Technologies, NetApp, VMware and ServiceNow.

The Logicalis Group has annualized revenues of over $1.2 billion, from operations in the UK, US, Germany, South America and Asia Pacific, and is fast establishing itself as one of the leading IT and Communications solution integrators, specializing in the areas of advanced technologies and services.

The Logicalis Group is a division of Datatec Limited, listed on the Johannesburg and London AIM Stock Exchanges, with revenues of over $5 billion.

For more information, visit http://www.us.logicalis.com.

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