Chicago, IL (PRWEB) August 27, 2012
The only event dedicated to online communicators at global organizations - for five years, the Web Effectiveness Conference (WEC) has provided Europeans (and a few savvy North American delegates with a transatlantic travel budget) the latest thinking in online corporate communications. Now WEC is coming to the US for the first time this fall.
The conference brings a business perspective to the web providing answers on governance, content, social channels, mobile, apps and emerging trends. Unusually the conference chooses not to have sponsors or any exhibitors ensuring an on-target, sales pitch free conference where delegates can expand their 'A' networks in a social, informal, collegiate atmosphere.
It’s also a valuable opportunity to discover the latest trends in corporate web communications from Shell, Johnson & Johnson, KPMG, experts from Bowen Craggs, and many others who will be sorting the important long-term shifts from the passing fads.
"WEC provided me with practical valuable insights through engaging speakers and format variety throughout the two days. From looking ahead into evolving digital trends to learning about topical case studies, the conference is a great time spent," Ryan Bowling, global director external communications, Mars Incorporated.
The Website Effectiveness Conference is produced by Bowen Craggs - authors of the renowned Financial Times Index of corporate website effectiveness which each year features many of America’s largest corporations. The conference is organised by Rising Media – a global events producer excelling in Internet and technology-related events.