Waterfront Properties' Realtors Help Homesellers Set Right Price

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According to an industry survey, three-quarters of owners with properties on the market want to list them for more than they are worth.

This gorgeous oceanfront condo has both a real and a perceived value.

Realtors at Waterfront Properties and Club Communities are trained in homesales and have specialized skills in making properties marketable – and moveable.

As the old adage goes, a man’s home is his castle.

That doesn’t mean it’s worth as much as the Tower of London.

The real-estate Web site HomeGain.com conducted a recent survey that found 76 percent homeowners perceive the value of their homes to be higher than the market will bear. There are several reasons for such thinking, the most predominant of which is the emotion an owner feels for his property.

Realtors at Waterfront Properties and Club Communities are trained in homesales and have specialized skills in making properties marketable – and moveable. As agents, they are charged with helping owners list their homes to achieve the best results. The key is evaluating the market and thinking like a buyer.

Buyers look at new listings first and take their cues from those prices when looking at older listings. They know the value of the property in the area in which they are looking and will balk at homes with too high of an asking price.

For example, an owner of a home in South Florida might think his oceanfront condominium has a better view than many of the other oceanfront condos for sale and, therefore, will want to trend up the list price.

By looking at comparables, in this case, condos of the same size and in the same location, listing agents can determine the unit’s reasonable value. The agent’s impartial information, which is based on logic, can help the owner, who is partial, better market his seaside two-bedroom, two-bathroom with a parking space.

Real-estate experts emphasize smart pricing, especially as the housing industry slowly, but surely, recovers. A competitive price will motivate more buyers to make offers, they say, and if a home is overpriced, the results will be disappointing.

Waterfront Properties, a licensed brokerage based in the northern Palm Beach County town of Jupiter, has been listing golf-course homes and luxury real estate for more than 30 years and has a tremendous team of agents who assist clients from beginning to end.

For information, call Rob Thomson at 561-746-7272 or visit http://www.waterfront-properties.com.

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