Schema Creator WordPress Plugin Creates Accurate Microdata Markup for Bloggers, Developers

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Raven Internet Marketing Tools releases complement to popular website.

Schema Creator by Raven

Schema Creator by Raven is available for free in the WordPress Plugin Directory.

I’m glad I was able to help take a complicated idea—structured data—and make something that allows folks to easily implement it on their own.

Structured data isn’t easy for humans to understand or to implement on a website, but it’s easy for machines to read.

Google, Bing, Yahoo! and other major search engines rely on it to present better search results, and they have endorsed as the proper markup vocabulary to use. This affects everyone from SEOs to bloggers to webmasters, who need to add schema markup to their content to improve its visibility in search results.

To make things easier, Raven Internet Marketing Tools has released the Schema Creator WordPress plugin, now available for free in the WordPress Plugin Directory.

The plugin has several features, including:

  • Automatically creates properly formatted microdata
  • Uses WordPress shortcode to keep the schema data from breaking in the Visual editor
  • Enables users to easily edit schemas they have already created
  • Provides unique CSS classes and IDs to enable users to customize the style of the microdata

“Raven believes strongly in making complicated things simple,” said Jon Henshaw, Raven’s chief product officer. “Despite its complexity, structured data is important to the future of the Internet and search engine optimization. The Schema Creator WordPress plugin made sense for us to build.”

The plugin complements Raven’s free website, which generates code for more than a half dozen popular schemas. Since its release last July, thousands have used it to create properly formatted schema code.

One of those developers was Andrew Norcross, president of Reaktiv Studios, who also collaborated with Raven on the Schema Creator WordPress plugin.

“Having known and worked with the team at Raven in the past, I was excited to collaborate on this project, due to their attention to detail and willingness to participate in the open source community,” Norcross said. “For this project in particular, I’m glad I was able to help take a complicated idea—structured data—and make something that allows folks to easily implement it on their own.”

The plugin was reviewed by Brian Krogsgard of, a WordPress community.

“I personally find manually generating my schema data to be a pain. I’m always having to consult the official schema documentation and double checking that I haven’t made any markup errors,” he wrote. “So this plugin is quite handy for me. I’m sure I’m not alone.”

To read Krogsgard’s review, see “Raven releases free schema generation plugin for WordPress.

For more information about or to download the new Raven Schema Creator WordPress plugin, go to its page in the WordPress Plugin Directory.

For more information about Raven Internet Marketing Tools, go to

About Raven Internet Marketing Tools
Raven Internet Marketing Tools is online software that helps customers quickly research, manage, monitor and report on SEO, social media, PPC, email and other Internet marketing campaigns. Its collaborative, multi-user features and fast, professional reports make it the platform choice of thousands of online marketers worldwide. Raven Internet Marketing Tools, a privately held Nashville-based company, was founded in 2007.


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Arienne Holland
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