Unfortunately, without very clear communication and planning, an SEO project may head off in a direction different from what company management expected.
Akron, Ohio (PRWEB) August 25, 2012
Having a successful SEO marketing strategy and meeting the boss’ expectations don’t necessarily happen together, according to organic SEO firm Pilot Fish, which offers some tips on how to accomplish better website rankings while also keeping company management happy.
It’s not unusual for projects to be assigned and started without all the parties having a clear understanding of the goals and the strategy for accomplishing those goals, said Pilot Fish President Angela Charles.
“When it comes to search engine optimization, it’s not uncommon for a company to tell its organic SEO firm that the goal is ‘to perform better on the search engines.’ Unfortunately, without very clear communication and planning, the project may head off in a direction different from what company management expected,” Charles said.
There are four key areas to define before beginning an organic SEO marketing program, Charles said.
1. Keyword Research: Most businesses feel they already know what their target keywords should be. But that’s often not the case. The wrong terms can lead to unrealistic expectations and missed opportunities. Keyword research will reaffirm the terms company management expected to be important and uncover other terms that should be included in the SEO marketing strategy.
2. Timeline: Is your boss on the same page concerning how soon you might expect results? Long-term to you might mean a year but could mean one month to your boss.
3. Strategy: What plan has your SEO firm put in place to achieve your SEO goals? Is your IT staff aware of the role it may be required to perform?
4. Measurement: How will the project’s success be measured and on what timeline? Is your boss looking for a specific increase in sales or is the measurement of the project’s success based on improved website rankings for specific keywords?
Organic SEO is a highly effective PR strategy when businesses work together with their SEO firms to identify realistic goals and timelines and to develop appropriate SEO marketing strategies that line up with those goals. Find out how to create a solid organic SEO marketing plan by addressing these four critical areas.