Gummybear International Announces Major Licensing Agreement with Brazilian Record Label Som Livre

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Som Livre, the largest Brazilian Independent Record Label, and Gummybear International have joined forces to launch the Gummibär character and brand in Brazil

Thanks to this licensing deal, Som Livre will now add Gummibär to their long list of hit artists.

Gummibär, the animated singing and dancing gummy bear character YouTube sensation, will soon gain many more fans in Brazil thanks to the new partnership between Gummybear International and Som Livre. The Brazilian record company belongs to the conglomerate Grupo Globo De Comunicações (TV Globo), and is responsible for bringing diverse genres such as funk and metal to the forefront of the Brazilian music scene. Thanks to this licensing deal, Gummibär will now join Som Livre's long list of hit artists which also includes local superstars like Michel Telo and Gustavo Lima.

The licensing deal includes special Brazilian Portuguese versions of Gummibär's music hits and video products including a brand-new Gummibär Christmas TV Special as well as exclusive merchandising rights in the market.

The first Gummibär videos were posted in 2006 and since then the character has grown to be immensely popular around the world. The official YouTube channel for Gummibär today has over 1.5 billion documented views and continues to average about 2 million views every day. The Gummibär YouTube channel also ranks as the 27th most viewed musician of all-time and is the 67th most viewed channel of all-time.

The success of the Gummibär brand extends outside of YouTube too. The character’s songs have been released in over 40 different countries and in over 27 different languages. Gummibär has received Sales Certification Awards in over 8 countries, including one for going 96 times Platinum on Universal Records in Greece with its premier album “I Am A Gummybear,” despite the country’s adverse economic conditions. The musical success of Gummibär has also lead to extensive merchandising lines throughout the world, including very popular ones in Greece, Poland and France.

About Gummybear International - Gummybear International is engaged in the creation, development, and branding of animated entertainment properties, as well as musical content based on and produced for such properties. It markets and sells recorded musical and video products in various physical formats, such as compact discs and DVDs, and digital formats, such as downloads and ringtones, through a worldwide network of established distributors and licensees. The company’s music publishing segment owns and acquires rights to musical compositions, markets these compositions, and receives royalties or fees for their use. It also is actively developing mobile and computer based games and exploiting merchandising rights for its brands in cooperation with a variety of licensing partners. GBI is working on a number of film and TV projects. The company is headquartered in New Jersey. For more information, visit the Gummybear International website at

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