(PRWEB) August 25, 2012
The Law Firm of Pozzuolo Rodden P.C., announces the release of the article "Business Planning - Protection of Your Business' Name and Logo." Below is a sample of the first couple of paragraphs. If you would like to read more, please read the full article and other corporate law, or estate planning topics at http://www.pozzuolo.com/Pubs_Newsletters.shtml
Business Planning- Protection of Your Business' Name and Logo
When your business creates or uses a distinctive name or logo, what can you do to ensure others will not use it for their own benefit or even worse to the detriment of your business? Congress and state legislatures have provided business owners with the ability to assert exclusive rights in the use of such “marks” to help ensure distinctive names and logos are not misused and if they are, have provided a clear system of redress for the unauthorized or improper use. The exclusive rights in such distinctive names and logos are more formally recognized as a “trademark."
Trademark protections include: preventing third parties from trading on the reputation and goodwill of your distinctive name or logo; eliminating confusion between your goods or services and those offered by your competitors; and, preventing third parties from tarnishing the reputation of your goods or services. Trademarks are a substantial business asset because they are the hidden or subconscious driver of sales. Customers are drawn to products and services with familiar and trusted trademarks they have known.
A trademark needs to be sufficiently unique or distinctive that it would indicate the source of a product or service.
If you would like to read more, please read the full article "Business Planning - Protection of Your Business' Name and Logo" and other corporate law or estate planning topics at http://www.pozzuolo.com/Pubs_Newsletters.shtml
Pozzuolo Rodden, P.C. provides specialized cost-effective legal services to privately held business owners and high-net-worth clients in Pennsylvania and New Jersey in excess of 35 years.
Business planning and transaction, complex business litigation, commercial real estate and development, construction law and litigation, advanced estate planning and administration, tax and pension law, high profile and intricate family litigation, and employment law and litigation.
Pozzuolo Rodden, P.C.
Counselors at Law
2033 Walnut Street
Philadelphia, PA 19103