mBLAST Launches OEM Partner Program

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mBLAST Inc launches OEM Partner Program to help integrate mBLAST data into complementary technology platforms

Our channel has taken our solution far beyond what we originally envisioned as viable markets for our technology. In order to best support the vendors seeking our data we have developed a Partner Program

mBLAST, the company that makes the Web’s “Big Data” useful to businesses announced the launch of the mBLAST Partner Program, designed to help data centric software and service providers to OEM and integrate mBLAST data into their platforms for their customers’ use. The mBLAST Partner Program will include – at no charge – custom integration assistance from mBLAST’s technical team, access to QA (Quality Assurance) and demo sites for integration testing and proof-of-concept development, sales training, marketing collateral and online support. Partners can choose to white- or grey-label mBLAST data feeds and will contract directly with all clients.

" We’ve had a wide range of software and services vendors – in all sorts of market segments – inquire about a partner program, which I think is a testament to the varied business applications of our data and the demand by partners’ customers for a data-driven business decision making tool.” said Mark Hatch, CEO of mBLAST. "Our channel has taken our solution far beyond what we originally envisioned as viable markets for our technology. In order to best support the vendors seeking our data we have developed a Partner Program under the leadership of a seasoned channel executive. The mBLAST Partner Program will get mBLAST data in front of more people in the least amount of time. We are thrilled with the early momentum and demand."

Adds Rosette Cataldo, mBLAST’s VP of Business Development: “As we move mBLAST into varied new verticals it is a natural progression to have best-in-class software providers servicing those markets seeking to integrate our data and analytics into their offerings. We wanted to make sure our partners are fully supported and successful, so we have created a multi-faceted and robust channel program with strong margins and a wide variety of resources. The mBLAST Partner Program provides a formalized business structure to allow customers to buy mBLAST services from their current vendors, fully integrated and with minimal effort…now that’s the ingredient of a strong channel.”

About mBLAST

mBLAST makes the Web’s “Big Data” useful for businesses. mBLAST’s patented technology finds the voices and conversations that matter most – wherever they are on the Web – then analyzes and structures them so organizations can make real-time data-driven decisions. mBLAST’s solutions enable better discovery, measurement, and collaboration between organizations and the people whose conversations happen anywhere on the web – especially with individuals whose online writing, social media activity, and participation shape what customers and potential customers think about a company and their products and services. mBLAST is a global company headquartered in Cambridge, MA, with sales and development teams around the world. For more information, visit http://www.mblast.com or contact us at info(at)mblast(dot)com.

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Pat Hurley
mBlast
858.217.5412
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