Redding, CT (PRWEB) August 24, 2012
On Wednesday, September 5, at 1 PM EDT, Digital Marketing Depot presents "Uncover More Revenue with Mobile Advertising Using Call Tracking and Analytics," a free webcast featuring Matt Booth, SVP and Program Director of BIA/Kelsey and Jeff Braislin, VP of the Marchex Institute.
Registration is open at Digital Marketing Depot.
Advancements in mobile technology and the rapid adoption of smart phones have changed consumer behavior and created new opportunities for businesses to reach customer prospects. However, navigating the fragmented world of mobile media to identify mobile advertising strategies that work is challenging.
Consider these data points:
-- customer phone calls convert at a rate of up to 5x greater than online search-based leads
-- phone numbers in mobile applications convert to calls 62% of the time versus just 7% on desktop
So, what's a smart marketer to do?
By leveraging pay for call advertising on multiple mobile media sources, combined with call analytics to test and optimize the call program, advertisers can increase inbound customer calls and dramatically lower their user acquisition cost.
This webcast will discuss mobile advertising and how advertisers, using call tracking and analytics, can increase mobile pay-for-call advertising performance to unlock new revenue opportunities with pay-for-call programs.
Matt Booth of BIA/Kelsey will give an overview of mobile advertising trends, as well as growth projections. John Busby will discuss practical tactics and tools for capitalizing on the mobile advertising opportunity to generate quality inbound calls from customer prospects and provide customer data to guide decisions.
Topics will covers strategies and tools to drive and measure phone calls from mobile advertising; trends in mobile advertising and how to leverage them to generate new customers; and, how to leverage call tracking and analytics to capture inbound phone calls and increase revenue.
This webcast is sponsored by Marchex, Inc., a leading mobile and online advertising company that drives millions of consumers to connect with businesses over the phone, delivers the most quality phone calls in the industry, and provides in-depth analysis of those phone calls.
Marchex supports its customers through a unique technology platform that has three primary components: (1) Call Analytics, which powers all of our advertising solutions, and allows partners to leverage data and insights that accurately measure the performance of mobile, online and offline call advertising; (2) Digital Call Marketplace, which connects hundreds of millions of consumer calls to our advertisers annually from a range of mobile and online sources on a Pay For Call basis; and (3) Local Leads, a white-labeled, full-service digital advertising solution for small business resellers that drives quality phone calls and other leads to their small business advertisers. Marchex is based in Seattle. To learn more, please visit marchex.com/products.
About Digital Marketing Depot and Third Door Media
Digital Marketing Depot, the digital marketer's source for practical, tactical, and strategic information about digital marketing, is a division of Third Door Media, Inc.
Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful.
The company produces the global Search Marketing Expo conference series. SMX conferences include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced (Seattle, WA and London), SMX Munich, SMX Toronto, SMX Sydney, SMX Melbourne, SMX Paris, SMX Stockholm and SMX Social Media Marketing.
Third Door Media publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively.
Third Door Media was recognized in 2011 by Inc. Magazine as one of the fastest growing 5000 private companies in America.