Formal Social Media Strategies Still Not a Priority for Many Companies, New Social Media Training Survey Reveals

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Social Media Training site Social Media Marketing University Founder Stresses the Importance of Having a Sound Plan to Increase Measurable Results in Social Media.

social media training, social media plan

Social Media Marketing University

Not having a plan in place can greatly hinder a company’s ability to have an impact in social media, and can prevent them from generating results.”

According to a new survey conducted by Social Media Marketing University, a leading social media training firm, 44 percent of companies still don’t have a formal social media strategy in place. The survey was distributed to more than 85,000 entrepreneurs and business professionals.

“The reality is that most brands know that they need to have a social media presence in order to be competitive in the marketplace, but they still aren’t sure how to navigate the space,” said John Souza, founder of Social Media Marketing University. “Not having a plan in place can greatly hinder a company’s ability to have an impact in social media, and can prevent them from generating results.”

According to Souza, having a formal social media plan in place helps companies to:

  •     Consistently project an image online that is consistent with their mission and core values
  •     Create and share content that reflects the needs and interests of their prospects and customers
  •     Build targeted communities
  •     Prioritize social media activities that facilitate relationship building and engagement
  •     Outline specific social media goals to facilitate more accurate measurement of ROI

“As social media spending rises, companies are under increased pressure to demonstrate ROI,” said Souza. “When you have a plan in place, you can measure your activities against the goals that you’ve set. Additionally, if your social media campaign isn’t performing well, then you have the data you need to modify your plan to generate better results. These are best practices that we emphasize in our social media training program.”

Complete results from SMMU’s survey will be available in the 4th quarter of 2012 as part of the training firm’s state of the industry report. The report will provide a detailed overview of social media trends, usage and best practices, as well as insights from social media experts and influencers.

For more information about SMMU’s social media training, including Facebook training, Twitter training and LinkedIn training, visit Free weekly webinars are also available.

To interview John Souza, or inquire about speaking engagements or guest blogs and columns, contact Ty Mays at (770) 256-8710 or ty(at)smmu(dot)com. Souza is available for interviews and guest blogs or columns and is available to provide commentary on social media trends, best practices and crises, and the impact of social media on breaking news stories.

About Social Media Marketing University

Social Media Marketing University (SMMU) is the world’s most trusted social media training program. Courses are taught by some of the world’s foremost authorities on social media and online marketing best practices, and the social media class curriculum includes interactive sessions and instruction on social media strategy, platforms and tools. The program currently boasts nearly 3,000 graduates, and more than 83,000 business owners and business professionals have attended SMMU’s social media webinars. For more information, visit

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