Now with Google's 'blended search', it pays to leverage video to maximise the odds of showing up in people's searches.
(PRWEB UK) 29 August 2012
A website may be visually appealing and be filled with fresh, engaging, unique content but one thing that may be missing is video. If a website doesn't already have a video or two, it's missing out on some prime opportunities.
Videos grab people's attention. It's easy for a person to scroll quickly through large expanses of text. A video, on the other hand, is more likely to grab and hold someone's attention. Keeping videos short and sweet helps engage and retain a website's visitors.
Videos appeal to visual people. Reading isn't for everyone. Some people just don't respond well to text and most web content is skimmed rather than read end to end. Videos help ensure that a message is getting across to as many people as possible. It's a great way to broaden the appeal of a website and provide a quick overview of exactly what is on offer.
It's likely that the competition is already doing it. Take a look at a few competitors' websites. Chances are that at least a few of them have videos and their own YouTube or Vimeo channels. It's easy to level the playing field by producing and adding one or two videos to a company's website.
Corporate video production can expand a website's marketing opportunities. YouTube is one of the most popular websites around, so creating a video and uploading it to a YouTube channel is a great way to broaden a website's marketing horizons. YouTube also makes it easy to embed videos into a website.
Videos can improve search engine rankings. Now with Google's 'blended search', where YouTube videos can often take up prominent organic search real estate, it pays to leverage video to maximise the odds of showing up in people's searches.
It doesn't have to be costly to add videos to a website. With so many benefits, there's no good reason not to add videos to a website and start a YouTube channel. Give it a try today.
Internet Buff offer a range of online media services including website design and ecommerce solutions. They also now provide 2D and 3D corporate video production and motion graphics using a suite of industry standard packages including Cinema 4D, After Effects, Premier Pro and Audition. View their showreel at http://www.backlight3d.co.uk or contact them on 0845 226 0736