IBOPE Inteligência Poll: Businesses Supporting Divisive Causes Fair Game for Protests

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But Poll Shows Legislators Should Butt Out.

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A large majority of likely voters believe that when a business gives its financial support to controversial causes, it is fair for consumers who don’t agree to take action against that business, including boycotts or picketing, a new IBOPE Inteligência poll finds.

At total of 70% of voters say it is very fair (46%) or somewhat fair (24%) for consumers to take actions such as boycotts or picketing if they disagree with a company that “takes a public stand or gives financial support to one side on a divisive issue.” A total of 26% say such actions are somewhat unfair (12%) or very unfair (14%).

The survey also finds, however, that almost as many say it is not appropriate for an elected official to speak out against that business as a total of 58% say it is either very inappropriate (41%) or somewhat inappropriate (17%). A rounded total of 36% say it is either very appropriate (19%) or somewhat appropriate (18%).

The greatest demographic differences on these issues are between Democrats and Republicans. Republicans are far less likely (55%) than Democrats (80%) or independents (74%) to believe it is fair for consumers to take action against a company with which it disagrees. Democrats are more likely (55%) than Republicans (15%) or independents (36%) to say it is appropriate for elected officials to speak out against a business in those same circumstances.

From August 20-22, IBOPE Inteligência conducted an online survey of 2,108 likely US voters. The margin of error is +/- 2.2 percentage points. A sampling of IBOPE Inteligência's online panel, which is representative of the adult population of the US, was invited to participate. Slight weights were added to region, party, age, race, religion, gender and education to more accurately reflect the population.

ABOUT IBOPE Inteligência

IBOPE Inteligência, formerly IBOPE Zogby International, is a non-partisan, premier global public opinion polling and market research firm that offers timely, accurate results and in-depth analysis and insights. IBOPE Inteligência works with issue experts in a vast array of fields including healthcare, technology, finance, insurance, energy, agriculture, public affairs, and media who offer insightful data analysis and exceptional service to clients in countries throughout the world. IBOPE Inteligência experts analyze data and work with clients to develop and implement new strategies, and offer customized and attractive solutions to challenges our clients face. IBOPE Inteligência is a subsidiary of the IBOPE Group of Sao Paulo, Brazil.

Please visit http://www.ibopeinteligencia.com for more information on IBOPE Inteligência.

About IBOPE Group

IBOPE Group is a Brazilian multinational company specializing in media, market and opinion research with offices in the United States and 14 Latin American countries. Since its founding 70 years ago, it has been providing a wide range of information and studies on media, public opinion, voting patterns, consumption habits, branding and market behavior.

For more information on IBOPE Group, please visit http://www.IBOPE.com.

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Daniel DeVries